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Mauritian Mobile Communications Market
Frost & Sullivan, June 2010, Pages: 106
This Frost & Sullivan research service titled Mauritian Mobile Communications Market provides a comprehensive analysis of the Mauritian mobile communications market. This research service identifies the factors influencing the current and future growth potentials of the Mauritian mobile communications market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: 2G {code division multiple access (CDMA)/time division multiple access (TDMA)/ global system for mobile communications (GSM)}, 2.5G {general packet radio service (GPRS)/ enhanced data rate for global evolution (EDGE)}, 3G {(CDMA2000/ wideband code division multiple access (WCDMA)} and 4G (fully IP-based integrated system)).
Market Overview
Greater Demand for Mobile Broadband and Multimedia Services along with the Diminishing Costs of Handsets Drive the Mauritian Mobile Communications Market
The Mauritian mobile communications market is in its maturity stage. It has the highest investments in the infrastructure development and data segment in Africa – areas for immense growth opportunities due to the saturation of voice services. Submarine cables are being deployed and will mitigate bandwidth shortages witnessed in the country. Mauritius is expected to have an increasing level of market competition as the mobile market matures in the long term. The key market drivers of this market are a high disposable income, vibrant tourism industry, the increasing demand for mobile broadband and multimedia services and the diminishing costs of handsets. “The high gross domestic product (GDP) per capita shows the majority of population with a high disposable income and a consequent increasing demand for mobile broadband services indicates rising consumer spending in mobile communications services,” says the analyst of this research. The low levels of Internet and fixed-line penetration rates indicate that there are growth opportunities in Mauritius. Furthermore, the mobile communication market has witnessed significant growth in terms of subscribers after the liberalisation of the country’s telecommunications market in 2003.
However, with a mobile penetration rate of 82 per cent in 2009, the Mauritian mobile communications market is near saturation. Competition is intense and operators find it challenging to retain their customers and acquire new ones. “The absence of substantial subscriber growth in the future will lead to higher churn rates and increasing operator marketing expenses to mitigate it,” says the analyst. “Therefore, operators need to find new methods to maintain their margins at the existing levels.”
The mobile network operators are expected to improve the quality of services with continuous infrastructure investment, such as call-switching capacity, to develop innovative solutions like SMS-based services and to initiate managed services by outsourcing non-core businesses such as network maintenances. These strategies help step-up the demand for mobile services and consequently the subscriber and revenue growth. “Operators should look at methods to offset the loss in voice revenues by promoting infrastructure sharing,” concludes the analyst.
Technologies
The following technologies are covered in this research:
- 2G {code division multiple access (CDMA)/time division multiple access (TDMA)/ global system for mobile communications (GSM)}
- 2.5G {general packet radio service (GPRS)/ enhanced data rate for global evolution (EDGE)}
- 3G {(CDMA2000/wideband code division multiple access (WCDMA)}
- 4G (fully IP-based integrated system)
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