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Asia Pacific Audio and Video Conferencing Services Market CY2009
Frost & Sullivan, July 2010, Pages: 107
This Frost & Sullivan research service titled Asia Pacific Audio and Video Conferencing Services Market CY2009 provides key market drivers, industry challenges, pricing analysis, and revenue forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: audio bridging and video bridging.
Market Overview
Asia Pacific Audio and Video Conferencing Services Market Registers Strong Growth Despite Recession
Regardless of the economic decline, the Asia Pacific audio and video conferencing services market managed to achieve double-digit growth rates in 2009. The pressure of cost saving and business process efficiency during the economic meltdown has boosted the usage of audio conferencing services across the region. In 2009, revenue growth in the six sub-regions of Asia Pacific was diversified and highly contingent on the market stage of this industry, domestic demand, and currency fluctuation. The growth in the mature markets, such as Australia and Japan, is relatively lower than that in developing regions, such as China and India, reflecting the saturation in the former markets. The audio conferencing market saw prolific growth in the Association of South East Asian Nations (ASEAN) region in 2009, mainly driven by the improvement of network infrastructure. Feature-rich automated conferencing service with intuitive Web portals has gained customer awareness across the region. The agile integration of audio, video, and Web conferencing services is the key to growth. “Automated audio and web conferencing was the most preferred market segment in all major markets, with growth for automated services expected to exceed operator assisted services,” notes the analyst of this research service. “Video bridging services have found lukewarm reception in the market in recent years due to lack of proper products and business case, however it is expected to pick up as service providers integrate video bridging into the overall managed collaboration solutions.”
The price drop and the saturation of leading markets, such as Australia, Japan, and Hong Kong, are the major challenges reining in market progression. Intensive competition among global conferencing service providers and local competitors has triggered price declines in the past few years. Besides, the audio conferencing services form a mature market in Australia, Japan, Hong Kong, and Singapore, although it has significant growth potential in under-penetrated markets, such as China, India, and the ASEAN region.
In order not to only grow but also drive the market moving ahead during this current economic meltdown, the main participants need to be more dynamic and innovative, particularly in the services where the strong promise of cost saving is achievable. As the most promising emerging markets, China and India have shown great potential, mainly due to the prospective domestic demand. The channel partner strategy in these countries is one of the key factors for success. As far as the competitive landscape is concerned, Intercall and Premier Global Services are the top market participants. Telcos, such as Telstra and Verizon, focus on bundled delivery with other enterprise solutions as part of the managed service and are moving to the cloud computing space. A few small CSPs, such as Arkadin and GNET, are witnessing rapid growth. Overall, market participants need to execute more aggressive sales and marketing strategies in the emerging markets, while focusing on customer relationship in the mature ones.
Technologies
The following technologies are covered in this research:
- Audio bridging
- Video bridging
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