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2011 U.S. Public Relations Agencies Industry Report
Barnes Reports, Oct 2010, Pages: 126
The Public Relations Agencies Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including sales promotion, promotional services, publicity services, and lobbyist services.
NAICS 54182: Public Relations Agencies. This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses
U.S. Census Categories
NAICS 54182 – Public Relations Agencies is 100% comparable to
SIC 8743 – Public Relations Services
Sub-Industries
- Public opinion polling services
- Advertising agency services
- Advertising creative services
- Public relations services
- Full public relations services
- Media relations services
- Crisis management services
- Lobbying services
- Event management services
- Development/fundraising services
- Media planning and/or buying services
Who should read this report?
Managers, planners, and market researchers use this information for a variety of activities:
- Sizing markets and segments – You can estimate the size of the regional markets you sell in and your company’s market penetration into that market. You can do the same with the market segments in which you participate.
- Sales territory potential – You can estimate your market penetration and also the market potential in any regional area or market segment.
- Sales forecasting – With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry.
- Advertising strategies – You can use this information for forecasting and estimating sales potential and target advertising campaigns.
- Competitive analysis – You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate.
Please note, this report offers statistical information only and does not include an analysis of the figures.
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