Facebook Advertising Tips, Tricks & Techniques for Marketing Executives

ExecSense, June 2010, Minutes: 60

In this webinar, ExecSense examines the most effective tips, tricks and techniques for marketing your company on Facebook, and how you can capitalize on this phenomenonally popular social networking web site that receives over 100 million unique visitors each month. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to learn the most up-to-date strategies for taking advantage of advertising on Facebook, as more and more companies are finding Facebook ads to be an especially cost-effective way of targeting their advertising to the demographic group of consumers most likely to purchase their goods or services and a primary driver of new sales.
Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The webinar is led by an expert on advertising on Facebook and how other marketing executives are incorporating Facebook advertising into their marketing plans, Mary Spio (Co-Founder/President, Ge2Media), and focuses on:

- Everything you need to know in 60 minutes about advertising on Facebook, and how to use Facebook advertising as a way to connect with “hard-to-reach” prospective customers most likely to be interested in your company’s goods or services

- Comprehensive analysis on Facebook advertising, including how ad pricing works on Facebook and how to narrow the target audience for your ad based on profile information like age, gender, location, interests or even the mention of certain words or names (such as certain celebrities) in users’ profiles or status messages

- The 10 questions being asked the most by marketers (and their CEOs) with respect to how they can take advantage of Facebook advertising as an effective online marketing tool

- Easy-to-implement tips, tricks and techniques from other marketing executives that have had success advertising on Facebook, including how to choose the right target demographic group, how to design a compelling Facebook ad that “pops,” and how to track which Facebook ads result in actual purchases, as well as important lessons learned on what does not work

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana

“Dynamic, up-to-date resource...” - Tina Ferguson, CEO of Rapid Success Partners

“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” - Meghan Wulff, Focus Management Group

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