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Measuring the Effectiveness of Your SEOs & Making Sure Your Investment is Yielding an Appropriate ROI
ExecSense, June 2010, Minutes: 60
In Measuring the Effectiveness of Your SEO, ExecSense examines the best available analytical techniques and tools that marketers should be using to more effectively measure how well their company’s search engine marketing and optimization strategy is doing on each of the major search engines. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to be in-the-know on the most up-to-date best practices for measuring the effectiveness of your company’s SEO for each of the major search engines so that you can more effectively guide your company’s future optimization efforts and help your company maximize it’s return on investment.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on measuring SEO effectiveness and ROI, Carole Keller (SEO Manager & Strategist, Jaffe PR), and focuses on:
- Everything you need to know in 60 minutes about the most up-to-date analytical tools and techniques that are being used by marketers having the most success with SEO to measure the effectiveness of their SEO and incorporate that information into future marketing and optimization efforts
- Comprehensive discussion of the key measurements for assessing SEO effectiveness on a particular search engine - including indexation (if the search engine is properly identifying all of your site’s pages), backlink (the number of internal and external links that point to your site), rankings (where in the natural search results your site appears for a given search word/phrase), and traffic and revenue (what keywords were used to find your site, what percentage of people that visited your site purchased a product or service, etc.), and the most up-to-date analytical tools and techniques for accurately obtaining these measurements for each of the major search engines
- How to analyze these different measurements to get an accurate picture of your SEO effectiveness, and practical advice on how to apply your findings into a better search engine marketing and optimization strategy
- The 10 questions being asked the most by marketers about how they can more accurately measure the effectiveness of their SEO to make sure they are obtaining an acceptable return on investment
- Case studies of other marketers that are having tremendous success with SEO, what they did to get to this level and optimize their search engine marketing and optimization strategy, and important lessons learned that you can immediately capitalize on
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” - Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” - Meghan Wulff, Focus Management Group
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