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How to Create a Personal Brand as an ADR Lawyer
ExecSense, July 2010, Minutes: 60
In How to Create a Personal Brand as an ADR Lawyer, ExecSense examines specific ways to use speaking engagements, published articles, and social media web sites as a way to establish yourself as a thought leader to clients and colleagues. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to go about sharing your thought leadership in each of these areas and the best ways to establish yourself as a personal brand in the area of alternative dispute resolution (apart from/in addition to that of your firm).
Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by an expert at helping ADR lawyers create a personal brand for themselves, Andrea Obston, and focus on:
- Everything you need to know in 60 minutes about how to create a brand for yourself as an ADR lawyer by sharing your thought leadership in speaking engagements, published articles, and social media web sites
- Case studies of other ADR lawyers that have had success creating a personal brand for themselves and important lessons learned
- Specific suggestions for ADR lawyers on the best venues for speaking engagements, legal publishers, and social media web sites to feature your thought leadership
- Surefire methods for getting your content/presentation/speech into these channels and ways to increase your exposure
- Case studies of other ADR lawyers that have had tremendous success creating a personal brand for themselves and important lessons learned you can immediately capitalize on
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' - David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” - Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana
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