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Accounting 101 for CTOs (ExecSense Webinars)

ExecSense, July 2010, Minutes: 60


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In Accounting 101 for CTOs: Everything You Need to Know in 60-Minutes, ExecSense examines the most critical accounting skills that a CTO needs to know about to understand the impact on their company. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to update your knowledge on the most up-to-date accounting principles and apply the concepts to making better financial decisions for your company, spot red flags before they have a serious impact on your company, and hold your own in a conversation on an accounting-related topic with other senior executives at your company.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

The webinar is led by a professor with extensive experience teaching CTOs about the most important principles of accounting, and focuses on:

- Everything you need to know in 60 minutes about the most important accounting principles and skills that impact CTOs and their company

- A look at the key accounting standards (like GAAP, IFRS, and the differences between them) and core accounting concepts (including cash v. accrual, fair value v. mark-to-market), analyzing and interpreting financial statements, and exactly what to look for that could have a significant (positive or negative) impact on your company

- The hottest accounting issues that CTOs need to know (or update their knowledge) about, and how they will impact your company this year

- The 10 questions that CTOs need to be ready to answer from their CEO, CFO, board of directors, and other members of the senior management team regarding issues, opportunities, and situations impacted by accounting concepts and principles

- Case studies of how other CTOs use their understanding of accounting to their benefit, what happened to those that did not spot red flags that could have been learned about beforehand, and important lessons learned that you can immediately take advantage of

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana

“Dynamic, up-to-date resource...” - Tina Ferguson, CEO of Rapid Success Partners

“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” - Meghan Wulff, Focus Management Group



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