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Accounting 101 for CEOs - Everything You Need to Know in 60-Minutes
ExecSense, July 2010, Minutes: 60
In Accounting 101 for CEOs: Everything You Need to Know in 60-Minutes, ExecSense examines the most critical accounting skills that a CEO needs to know about to understand the impact on their company. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to update your knowledge on the most up-to-date accounting principles and apply the concepts to making better financial decisions for your company, spot red flags before they have a serious impact on your company, and hold your own in a conversation on an accounting-related topic with other senior executives or with your accountant.
Upon ordering, ExecSense will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).
The webinar is led by a professor with extensive experience teaching CEOs about the most important principles of accounting, Les Livingstone, and focuses on:
- Everything you need to know in 60 minutes about the most important accounting principles and skills that impact CEOs and their company
- A look at the key accounting standards (like GAAP, IFRS, and the differences between them) and core accounting concepts (including cash v. accrual, fair value v. mark-to-market), analyzing and interpreting financial statements, and exactly what to look for that could have a significant (positive or negative) impact on your company
- The hottest accounting issues that CEOs need to know (or update their knowledge) about, and how they will impact your company this year
- The 10 questions that CEOs need to be ready to answer from their accountant, board of directors, and other members of the senior management team regarding issues, opportunities, and situations impacted by accounting concepts and principles
- Case studies of how other CEOs use their understanding of accounting to their benefit, what happened to those that did not spot red flags that could have been learned about beforehand, and important lessons learned that you can immediately take advantage of
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” - Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” - Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” - Meghan Wulff, Focus Management Group
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