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Germany Telecommunications Report Q4 2010
Business Monitor International, Sep 2010, Pages: 103
The Germany Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Germany's telecommunications industry.
The latest quarterly report on Germany’s telecoms market includes a comprehensive coverage of recent developments in the country’s mobile, fixed voice and broadband sectors. We have also included key activities in the cable TV, pay-TV and IPTV markets, along with regulatory and industry developments across the entire telecoms sector.
At the end of June 2010, German mobile market held about 107.712mn subscribers, reflecting a net loss of 525,000 subscribers in the second quarter of the year. Market leader T-Mobile was the main culprit for the third consecutive quarter as it shed 1.568mn subscribers, bringing the net subscriber loss between Q309 and Q210 to 2.354mn. The operator attributes the subscriber losses to continued discounting of inactive SIMs and is hopeful of returning to growth when the process is completed. The three other mobile operators – Vodafone Germany, E Plus and Telefonica O2 Germany – all saw very strong net additions in the quarter. However, all three of them also reported worse subscriber mixes compared to Q110, implying a vigorous drive at attracting prepaid customers to boost market share.
Mobile operators that acquired spectrum in the 800MHz band in the April 2010 auctions have started making plans to roll out LTE networks in the country. In July 2010, Vodafone selected equipment manufacturers Huawei Technologies and Ericsson as technology partners for deploying an LTE network in largely targeted at underserved areas. Vodafone plans to start deploying LTE at the end of September 2010, with around 1,500 base stations planned to have LTE technology by the end of 2011. In August 2010, Finnish-German telecoms equipment and solutions vendor Nokia Siemens Networks (NSN) was selected to provide a pilot LTE network in Halle for O2. Under the contract, NSN will roll-out base stations and enhanced packet core (EPC) nodes to provide broadband capacity and coverage in Halle and its suburb Teutschenthal. The pilot network in Halle will operate in the 2.6 GHz band, while the network in Teutschenthal will operate in the 800 MHz band. The network is expected to go into pre-commercial operation by the end of 2010.
In the fixed-line and broadband markets, Deutsche Telekom and O2 recorded decline to fixed-line subscriptions as the regulator reported an uptrend in DSL-based VoIP usage. This aligns with one of our views is that the growing popularity of VoIP services will enhance subscriber losses to traditional fixedline services. However, Deutsche Telekom is hopeful that the rapid uptake of its IPTV service and the roll of fibre optic broadband to cover more areas in the country will help stave off the decline in fixed-line services which will be sold in bundled packages with the more advanced data services. Meanwhile, the pay-TV sector is set to increased competition as Sky Deutschland has revealed that it is in talks with leading cable operators and other content distributors to set up content distribution partnerships for high demand programs, such as the German football league, in order to counter the rapid growth of Deutsche Telekom’s IPTV service.
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