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Ghana Telecommunications Report Q4 2010
Business Monitor International, Sep 2010, Pages: 83
The Ghana Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Ghana's telecommunications industry.
The latest update on Ghana’s telecommunications market contains revised forecast figures for the country’s mobile telephony and broadband subscriber markets. Our new mobile forecast incorporates H1 2010 data published by Ghana’s leading mobile network operators, including MTN Ghana, part of South Africa’s MTN Group, Tigo Ghana, owned by Luxembourg’s Millicom International Cellular and Vodafone Ghana, part of the UK’s Vodafone Group.
In the first six months of 2010, we calculate that the number of mobile subscribers increased by 7.3% to reach 16.475mn. For the year as a whole, we now predict that the market will expand by just over 14%. This will raise the penetration rate to just over 70% by the end of 2010. On the one hand, growth should benefit from the launch of commercial services by Glo Mobile Ghana in the second half of the year. Going forward, growth should also benefit from the introduction of new services and the ongoing expansion of mobile networks into rural parts of the country. Following its acquisition of Zain Ghana at the end of March, India’s Bharti Airtel announced plans to pump US$200mn to expand its operations in Ghana. Meanwhile, in May, following the lifting of an earlier ban on the construction of new telecoms masts, the government introduced new guidelines for the erection of masts by telecoms companies in Ghana. The guidelines are understood to include regulations for collocation, as well as a prohibition from erecting masts close to schools. The new guidelines should pave the way for a new round of, more closely-regulated, network construction.
However, despite ambitious investment from the operators, we believe that the introduction of compulsory SIM registration, which became effective on 1 July 2010, will result in much weaker mobile customer growth in 2010, compared with 2009. It could also result in the widespread deduction of inactive and unregistered mobile customers by the operators.
In addition to continued investment in expanding the reach of their mobile networks, recent months have seen moves by Ghana’s mobile operators to introduce a wider range of mobile data products. In March 2010, Zain Ghana announced the launch of its Zap service, which enables subscribers and corporate institutions to send and receive money nation-wide. Zain joins MTN and Vodafone which already offer mobile commerce and payment services. Along with the introduction of new 3G/3.5G service packages, the launch of such services is expected to radically change the way Ghanaians use their mobile communications, resulting in increased data service usage. Our new broadband subscriber forecast for Ghana predicts stronger long-term growth; our new forecast takes into account the spread of mobile broadband services.
This quarter sees the introduction of new standardised terminology to describe the different categories surveyed within BMI’s Telecoms Business Environment Ratings. Ghana continues to score above the regional average in all of the categories surveyed by BMI.
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