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New Fashion Retail Channels: How Consumers will be Buying Clothes – Forecasts to 2016
just-style, Sep 2010, Pages: 51
The theme of this report is that the manner in which retailers sell fashion products to consumers is changing. It is changing at a faster pace than ever in its history. There has been as much change, as a result of the internet since 2000, as took place in organised retail distribution in the century that preceded it. Within the next ten years, the entire balance of the conventional structure of retail shops could be changed significantly. The analyst believes that this could be a seismic shift in the retailing of fashion products, not just a short-term blip.
If the clothing retail industry affects your business, this report is essential reading to understand how clothing retail has evolved, where things stand right now, and what the short-term future holds.
This report compares traditional channels of fashion retail distribution with future growth channels, including online and the impact social networking (or web 2.0) is having on the industry.
Insight includes estimates of channel share out to 2016 and estimates as to how much emerging channels will threaten the existing retail order.
The report provides:
- A roundup of traditional retail channels and their historic evolution
- A review of online, as a channel since 2000
- Analysis of web 2.0, social networking, young-adult fashion sites, retail's approach to web 2.0
- An evaluation of how channels have evolved from 2000 to 2010
- The USPs of emerging channels
- Thoughts on retailers' obsessions with multi-channel
- A comparison between multi- and cross-channel
- Thought on selling through social networking sites
- An evaluation of future channels, with forecasts out to 2016
- An argument for why emerging channels will threaten the existing retail order
Data includes clothing retail values and % share split between traditional retail, markets, catalogue mail order, catalogue online, and web 2.0. Values are provided for 2007, 2010 and 2016.
Retail prices are split amongst these channels by major world region.
The report includes two interviews with leading online clothes exchange sites, exploring the connection between social and environmental concerns, and the manipulation of a social networking site to manage a commercial business.
Discover what potential emerging channels such as these hold:
- ‘pureplay’ online retail
- multi-channel retail
- cross-channel retail
- retail sold on social networking sites
- fashion exchange, swapping and ‘swishing’
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