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South East Asia and Australia, New Zealand RFID Market
Frost & Sullivan, Dec 2009, Pages: 415
This study analyzes the state of the South East Asia Australia New Zealand RFID Market, examining drivers and restraints for growth, technology, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. The base year is 2009 with forecasts running through 2016. The market is further divided into two subsegments including hosted security and managed customer premise equipment. Detailed analysis of eight countries in this region is included. An in depth analysis of the South East Asia RFID Market from 2006-2016, by application and by product segment.
This Frost & Sullivan research service titled South East Asia and Australia New Zealand RFID Market provides key market drivers and challenges and forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: by country (Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, The Philippines, and Vietnam); by segment (tags, readers, middleware, and system integration); by application (security, transportation, healthcare, livestock, supply chain, and others).
Hype Turning into Reality in the South East Asia and Australia New Zealand RFID Markets
The radio frequency identification (RFID) technology is all set to come good on its promise, with several RFID initiatives getting underway across diverse verticals in the South East Asian and Australia New Zealand region. In line with this technology’s capabilities to enable greater security and efficiency, more end users are considering it a tool that will help them gain a competitive edge. Various governments, along with industry-based associations, have been investigating and promoting RFID’s usage in numerous verticals, including oil and gas, mining, casino chips, prison, CD/DVD, and aviation, to showcase potential benefits. With the effects of the global economic slowdown likely to spill over into 2010, the aviation industry, on whole, is bracing itself for the worst. However, some potential end users are looking to innovatively leverage technologies such as RFID to improve efficiency levels, reduce wastage, and increase security to ensure the company remains profitable.
The need to remain competitive, especially in the current economic conditions, has impelled several end-user segments to implement trial runs of RFID technology to enhance operational efficiency. Many have been satisfied with initial results, leading to full-scale rollouts. Having said that, the overall RFID industry is not without challenges. For instance, the high total cost of ownership of this technology is still seen as one of the key hindrances to greater traction. “Many stakeholders are deterred by the total cost of ownership, as both hardware and system integration cost can be significant - particularly for larger-scale rollouts,” says the analyst of this research. “Hence, many potential end users prefer to wait for the costs to reduce before deploying the technology.”
Nevertheless, this reticence to deploy new technologies is gradually easing with the emergence of a knowledge ecosystem, wherein the findings of the evaluation phase are published. This, along with training programs, is encouraging companies to consider full and cross-facility implementations. Stakeholders will also be aware that to thrive or indeed, survive, in these difficult times, they need to be more dynamic and willing to invest in areas with promising return on investment (ROI). “Initial results have shown that RFID provides tremendous promise in cost savings, besides significantly improving operational efficiency and enhancing security levels, which is also critical in running any organization today,” notes the analyst. After conducting feasibility studies or cost-benefit analyses and deducing potential gains, stakeholders need to push toward an RFID initiative to boost its operations. Stakeholders need to aggressive leverage RFID as a tool to ensure a more competitively run enterprise, as this technology is pivotal for long-term sustainability and profitability.
Market Sectors:
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Segments:
- Tags
- Readers
- Middleware
- System integration
By Application:
- Security
- Transportation
- Healthcare
- Livestock
- Supply chain
- Others
By Geographic Region:
- Australia
- New Zealand
- Indonesia
- Malaysia
- Singapore
- Thailand
- The Philippines
- Vietnam
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