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European Low Voltage AC IHP Motors Market

Frost & Sullivan, Dec 2009, Pages: 140


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European low voltage AC IHP motors market – research service aims at understanding the market dynamics of low voltage AC IHP motors prevailing across different end - users segments like power generation, oil and gas, chemicals, pulp and paper, automotive and product types based on power ratings. It also discusses trends by regions in Europe like Germany, Italy, the UK, France and eastern Europe. Market drivers and restraints indicated in the research along with their possible impact levels could be of much help to the companies in adopting a strategic tool by overcoming the challenges. This research service also provides a comprehensive analysis of the distribution channel involved and the competition in the market.

This Frost & Sullivan research service titled European Low Voltage AC IHP Motors Market provides a detailed analysis of the low voltage (LV) alternating current (AC) integral horsepower (IHP) electric motors industry to map growth opportunities across various industry verticals. In this research, Frost & Sullivan's expert analysts thoroughly examine the following end users: chemicals and petrochemicals; oil and gas; power generation and utilities; water and wastewater; pulp, paper and packaging; heating, ventilation and air-conditioning (HVAC); automotive, transportation and shipbuilding; food and beverage, and others. The regions covered in this research are Germany, France, Italy, the United Kingdom, Scandinavia, Benelux, Iberia, Rest of Western Europe (ROWE) and Central Eastern Europe (CEE).

Market Overview

Focus on Reducing Energy Costs and Conserving Energy Drives the European Low Voltage AC IHP Motors Market

Industrial growth, new technologies and the need for automation in the automotive, life sciences, power generation, heating and cooling, oil and gas, chemicals and petrochemicals, metals and mining, water and wastewater, and the packaging end-user industries, drive the demand for electric motors in Europe. All these industries require energy-efficient products to reduce carbon emissions and conserve energy, thereby driving the European LV AC IHP motors market. “The European manufacturing sector is increasingly becoming conscious about energy consumption,” says the analyst of this research. “Energy efficiency programs and policy interventions have further impelled the uptake of new LV AC IHP motors.” The market is expected to witness higher adoption of innovative energy-efficient motors with the introduction of new energy classes (IE classification) and stringent regulations on the motors market. Complying with energy regulations and soaring energy costs are likely to aid the recovery of the market, leading to sustainable growth in the future.

However, the dominant influence of price in the European electric motors market impedes the manufacturers’ visibility to evaluate the scope of product development capabilities against customers’ price expectations. The LV segment is highly commoditised due to the immense concentration of participants. As a result, pricing of motors has become the decisive factor for the customers in selecting a supplier. “Additionally, motor manufacturers encounter fluctuating raw material costs, which is manifested in the price of motors,” explains the analyst. “In most cases, this price fluctuation was not effectively passed on to the customers and hence, manufacturers face a challenge in developing motors in congruence with the customer’s price expectations.”

Greater focus on the renewable energy sector and effective after-sales service network are the keys for growth in the European LV AC IHP motors market. Competitive pricing and value addition to justify pricing will help to differentiate from the competitors. “Flexible manufacturing practices will help the European LV motor manufacturers to stay operationally efficient and have a firm control over operational costs,” concludes the analyst. “This would help them sustain their profit margins in the short term despite the declining demand.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End-users:

- Chemicals and petrochemicals
- Oil and gas
- Power generation and utilities
- Water and wastewater
- Pulp, paper and packaging
- Heating, ventilation and air conditioning (HVAC)
- Automotive, transportation and shipbuilding industry
- Food and beverage

By Region:

- Germany
- France
- Italy
- The United Kingdom
- Scandinavia
- Benelux
- Iberia
- Rest of Western Europe (ROWE)
- Central Eastern Europe (CEE)


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