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Strategic Analysis of European AC Fractional Horsepower (FHP) Motors Market
Frost & Sullivan, Aug 2010, Pages: 71
This research service provides a detailed analysis on the European alternating current fractional horsepower motors segment over the period from 2006 to 2016. Both single phase and poly phase FHP motors are considered under this study. The research analyzes the challenges facing this industry and market drivers and restraints emphasizing on energy efficiency. This research also provides revenue forecasts by geography and product type.
This Frost & Sullivan research service titled Strategic Analysis of the European AC Fractional Horsepower (FHP) Motors Market provides revenue forecasts for the total market and each product type. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: single-phase and poly-phase. The analysis includes competitive structure and market share analysis by each product type.
Investments in Poly-phase Alternating Current Fractional Horsepower Motors Market to Boost Market Prospects
Soaring energy prices and increasing awareness among end users and original equipment manufacturers (OEMs) about energy efficiency are favouring the prospects of efficient fractional horsepower (FHP) motors. Furthermore, as the alternating current (AC) FHP motor market is price sensitive, FHP motor manufacturers are trying to differentiate themselves by offering integrated solutions and value-added services. Although the financial crisis has had a significant negative impact on the AC FHP motors market, demand is poised to rise due to certain re-initiated projects in the recovering economies of Europe and increased investments in the central and eastern European (CEE) countries.
“A major shift towards energy-efficient products and integrated motor-drive solutions is poised to boost demand for AC FHP motors in Europe over the next 7 years,” notes the analyst of this research. “With the global economy showing signs of recovery and improved consumer confidence, expansion projects are expected to be re-initiated in all the major end user segments, thereby enhancing growth prospects for AC FHP motor manufacturers.” As the maintenance, operating and energy costs of AC FHP motors contribute to a major share of the total life cycle costs, customers are shifting focus towards products that offer better energy savings. Poly-phase AC FHP motors with inverters are gaining significance as they are more efficient compared to the single-phase AC FHP motors. “OEMs and end users are replacing standard, low efficient shaded pole and permanent split capacitor (PSC) motors with poly-phase AC FHP motors,” adds the analyst. “Further, declining inverter prices along with advancements in power electronics are spurring the adoption rate of poly-phase AC FHP motors.”
Manufacturers to Increase Penetration of Regional Markets
The growing prominence of alternative technologies remains a key challenge. For instance, replacing the standard AC induction FHP motors, such as shaded pole motors with brushless DC (BLDC) motors, has become a trend in the heating, ventilation, air conditioning and refrigeration, domestic appliances and business equipment segments. With increasing raw material prices, FHP motor manufacturers are looking for alternatives to cut down costs. BLDC motors appear to be the best option that benefits both motor manufacturers and OEMs, as they use about 60.0 per cent of the copper used by AC induction FHP motor and are more efficient. Additionally, BLDC motors use permanent magnets and electronic commutation, thereby reducing the electricity costs by one-third to one-half, as compared to that of an AC induction FHP motor.
As end users shift their manufacturing base to CEE, motor manufacturers need to augment their penetration in these regional markets. “Many AC FHP manufacturers are shifting their manufacturing bases from western Europe to CEE to reduce their production costs by leveraging the low-cost labour advantage, and to cater to the increased automation needs of the CEE countries,” remarks the analyst. “Further, heavy investments being made in infrastructure, expansion of industrial and production bases and other discrete industries, where FHP motors are an integral part, are luring AC FHP motor manufacturers.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Single phase AC FHP motors
- Poly-phase AC FHP motors
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