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Russian and CEE Automotive Industry Outlook
Frost & Sullivan, June 2010, Pages: 108
The study gives a comprehensive overview of the Central and East European and Russian automotive industries providing key market challenges and impact of the recession. The study also provides and overview of key market trends across the region. Light vehicle market forecasts by manufacturer as well as segment-wise analysis are presented in the study. The study provides an overview of key CEE light vehicle market as well as Russian light vehicle market.
This Frost & Sullivan research service titled Russian and CEE Automotive Industry Outlook provides a detailed analysis of the passenger cars and light commercial vehicles in Russia and Central East European (CEE) countries. In this research, Frost & Sullivan's expert analysts thoroughly examine the following the following regions: Czech Republic, Bulgaria, Slovakia, Romania, Slovenia, Poland, Hungary, Turkey, Russia, and Ukraine.
Russian Automotive Market Rebounds from the Economic Slump and CEE Automotive Industry Too Set to Experience Higher Production
The CEE automotive industry is poised to experience more production in the long term due to factors such as a potential domestic light vehicle market and greater export opportunities. Relatively low labour prices, a well-developed logistics infrastructure and the presence of key global automotive suppliers are the key strengths of the region in terms of investment attractiveness. However, the Russian light vehicle market is lucrative in terms of sales growth potential in the mid to long term. “CEE countries, especially in markets such as Turkey, Poland and the Czech Republic are likely to experience a significant rise in new car sales due to positive outlooks for personal income increase and auto loan availability in the mid to long-term,” says the analyst of this research. “Despite the economic downturn, the Russian automotive market is attractive in terms of its sales potential.”
Competition in the automotive industry is anticipated to get fiercer with countries like Turkey, Bulgaria and Romania becoming more appealing for automotive investments due to lower labour costs when compared to Poland, Slovakia and the Czech Republic. As the global economy recovers from the economic slump and personal incomes get revived, CEE countries are moving towards an automotive market rebound that will propel growth. The car loan market recovery will have a significant impact on the light vehicle development in the short-to-mid term.
Competency Development in the CEE Countries to Position them as an Automotive Production Hub
Intra-region cost competition has intensified with the CEE countries gaining prominence as automotive exports hubs. New European Union (EU) members such as Bulgaria and Romania are constantly improving the business environment, making it conducive for automotive investments. “Although production focus within the CEE region will gradually shift towards countries offering lower labour prices in the automotive industry, logistics network underdevelopment, and the lack of a fully developed superior automotive supplier network will hamper development in the auto industry,” explains the analyst. “Conversely, Russia, despite a promising light vehicle market potential, will most likely face several obstacles such as short-term undersupply due to severe crisis impact and production optimisation.”
Dynamic development of each country’s key competencies in strategic automotive segments like R&D and telematics, combined with sustainable government support, will enhance CEE countries’ position as a European automotive production hub. “Developing comparative strategies based on innovation and production focusing on high value-added products becomes crucial for maintaining a long-term competitive position,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Region:
- Czech Republic
- Bulgaria
- Slovakia
- Romania
- Slovenia
- Poland
- Hungary
- Turkey
- Russia
- Ukraine
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