Bowling Centers - Global Strategic Business Report

Global Industry Analysts, Inc, August 2010, Pages: 158

This report analyzes the worldwide markets for Bowling Centers in US$ Million. The report provides separate comprehensive analytics for the US, Japan, and Rest of World. Annual estimates and forecasts are provided for each region for the period of 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 215 companies including many key and niche players such as AMF Bowling, Inc., Bowl America Incorporated, Brunswick Corporation, and Major Cineplex Group Plc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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BOWLING CENTERS

A GLOBAL MARKET REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
An Introduction II-1
Market Outlook II-1
Market Trends II-1
Recent Innovations Driving Bowling Industry II-1
New Technological Application II-1
Diverse Range of Entertainment Alternatives II-2
Increased Industrial Visibility II-2
Improved Products II-2
Social Impact of Recent Trends II-3
Convenience II-3
Family Fun II-3
De-cocooning II-3
Smoking Prohibitions II-3
Lesser Consumption of Alcoholic Beverages II-3
Financial Strength of Bowling Industry II-3
Business Aspect II-4

2. PRODUCT OVERVIEW II-5
Bowling - Definition II-5
Bowling Centers II-5
Structure and Organization II-5
History of Bowling II-5
Bowling Associations II-6
Demographics II-7
Bowling Categories II-7
League Bowlers II-7
Open Bowlers II-7
Special-Event Bowlers II-7
Technological Innovations II-7
Automatic Pinsetter - The Image Saver II-8
Requirements for the Game II-8
Lanes and Equipment II-8
Basic Rules of Bowling II-8
Tenpin Bowling II-9
Sighted Guidance II-9
Guide Rail II-9
Bowling Glossary II-10
Bowling Ball II-10
Bowling Pins II-10
Lane II-10
Approach II-10
Pin Deck II-10
Pit II-10
Ball Rack II-11
Bowling Shoes II-11
Bowling Gloves II-11

3. RECENT INDUSTRY ACTIVITY II-12
JOLLY TIME Pop Corn Enters into Partnership with Strike Ten
Entertainment II-12
SM Bowling Center Renovates its Facility II-12
Praesidian Capital Investors Invests in Lucky Strike
Entertainment II-12
AMF Bowling Centers Renovates Scottsdale Lanes II-13
MVP Entertainment to Begin Operations II-13
Westview Lanes Set to Re-Open II-13
SEGA Republic Introduces Virtual Bowling II-13
BowlBuy.com Launches New Website II-14
Viejas Launches New Bowling Center II-14
PVR and Major Cineplex Group to Launch Blue-O II-14
Brunswick Bowling & Billiards Takes Over Hawthorn Lanes II-14
Share Purchases Timber Lanes Bowling Alley II-15
Brunswick Zone XL Commences Operations in California II-15
Alpha Leisure Group Selects Brunswick Bowling & Billiards to
Deploy Virtual Bowling II-15
Prime Time Bowling Renovates Hybrid Bowling Entertainment Center II-15
High Fives Owners Establish The Mine Shaft II-16
Mels Lone Star Lanes Commences Operations II-16
Thunder Alley Opens New Facility in Nebraska II-16
Evergreen Gaming Reopens Silver Dollar Casino II-17
The Lanes Debuts in Bristol II-17
Bowling Center Opens in Bunker Hill II-17
DHL Bags Contract from Strike Ten Entertainment II-17
AMF Bowling Centers to Unveil Entertainment Center Concept II-18

4. FOCUS ON SELECT GLOBAL PLAYERS II-19
AMF Bowling, Inc. (US) II-19
Bowl America Incorporated (US) II-19
Brunswick Corporation (US) II-19
Major Cineplex Group Plc (Thailand) II-19

5. GLOBAL MARKET PERSPECTIVE II-21
Table 1: World Recent Past, Current & Future Analysis for
Bowling Centers by Geographic Region - US, Japan, and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) II-21

Table 2: World Historic Review for Bowling Centers by
Geographic Region - US, Japan, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2001 through 2006 (includes corresponding
Graph/Chart) II-22

Table 3: World 13-Year Perspective for Bowling Centers by
Geographic Region - Percentage Breakdown of Revenues for US,
Japan, and Rest of World Markets for Years 2003, 2009, and
2015 (includes corresponding Graph/Chart) II-22

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Outlook III-1
Market Segmentation III-1
College Students III-1
Young Single Business Professionals III-1
Married Couples III-1
Vacationers/Tourists III-1
Competition and Purchase Patterns III-1
League Bowling - Loosing Sheen III-2
Market Trends III-2
Rapid Expansion of the US Bowling Market III-2
New Age Bowling III-2
Attempt to Ban Smoking III-3
High School Bowling Grows Rapidly III-3
New Models of Bowling Centers III-3
Occasional Bowlers - A Growing Population III-4
Strategic Corporate Developments III-4
Select Players III-9
B.Market Analytics III-10
Table 4: US Recent Past, Current, and Future Analysis for
Bowling Centers Analyzed with Annual Revenue Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-10

Table 5: US Historic Review for Bowling Centers Analyzed
with Annual Revenue Figures in US$ Million for Years 2001
through 2006 (includes corresponding Graph/Chart) III-11

2. JAPAN III-12
A.Market Analysis III-12
Market Outlook III-12
Bowling - A Popular Game for Senior Citizens III-12
B.Market Analytics III-13
Table 6: Japanese Recent Past, Current, and Future Analysis
for Bowling Centers Analyzed with Annual Revenue Figures in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-13

Table 7: Japanese Historic Review for Bowling Centers
Analyzed with Annual Revenue Figures in US$ Million for
Years 2001 through 2006 (includes corresponding Graph/Chart) III-13

3. REST OF WORLD III-14
A.Market Analysis III-14
Market Outlook III-14
Market Trends III-14
Onboard Bowling on Italian Cruises III-14
Clear Bowling Balls - The Recent Personal Bowling Trend in
Philippines III-14
Consumers Cutback on Entertainment Expenses in Philippines III-14
Bowling - An Emerging Sport and Entertainment In India III-15
Table 8: Select Bowling Centers of India by Location and
Number of Lanes III-15
Gulf Region - The Emerging Bowling Zone III-15
Strategic Corporate Developments III-16
Major Cineplex Group Plc - A Key Thai Player III-18
B.Market Analytics III-18
Table 9: Rest of World Recent Past, Current, and Future
Analysis for Bowling Centers Analyzed with Annual Revenue
Figures in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-18

Table 10: Rest of World Historic Review for Bowling Centers
Analyzed with Annual Revenue Figures in US$ Million for
Years 2001 through 2006 (includes corresponding Graph/Chart) III-19

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 215 (including Divisions/Subsidiaries - 216)

---------
Region/Country Players
---------
The United States 164
Canada 34
Europe 14
France 1
Germany 2
The United Kingdom 2
Spain 1
Rest of Europe 8
Asia-Pacific (Excluding Japan) 4
---------

Worldwide market for bowling centers plummeted in 2008 and 2009 owing to the recession trend across global markets. Nevertheless, with the expected economic recovery the bowling industry is expected to witness a phase of extraordinary popularity, positive change, and financial stability. The industry is tapping on the revitalization of traditional values and family activities by widening its customer base, by applying innovative technology, and offering diverse range of entertainment alternatives. The game attracts a significant customer base, with actively participating individuals. Most of the bowling centers are being redefined as neighborhood family entertainment centers due to aggressive marketing campaigns, improved facilities, and additional complementary activities. The revamped bowling centers strongly compete for the limited leisure time of customers.

The US, with market size projected to cross $3.0 billion by 2012, dominates the world bowling centers market, as stated by the new market research report on bowling centers market. The application of new technology is attracting a new customer base for the bowling industry. Most of the latest growth in special events and open play is stimulated by features including automatic scoring that faces continual upgrading with several flat screens, flashy graphics, and other features that offer a more user friendly experience to customers. The centers are mostly replacing conventional wood lanes with synthetic lanes. Additionally, the bumpers now offer training wheels for millions of teenagers, earlier considered too immature for bowling. Another popular attribute is Cosmic or Xtreme bowling, where the bowling center converts to a virtual disc, along with computer programmed light effects, throbbing music, strobe lights, pins, fog machines, balls, lasers, and lanes that glow under ultra violet light effects.

However, the exclusive bowling centers are facing competition from local nightclubs, rock concerts, mini-golf, bowling, plays, free parties, and symphony performances. The centers are competing for the leisure time and disposable income of potential customers that would otherwise be spent on other leisure activities.

Asia-Pacific witnessed rapid rise in number of new bowling centers by mid-1990s, initially in Korea and Taiwan, followed by China. The other countries that recently constructed new bowling centers include Australia, South Africa, and Europe. The long-term prospects of the global bowling industry remain favorable despite the short-term slowdown in growth prospects due to the prevalent economic conditions.

Key players profiled in the report include AMF Bowling Inc., Bowl America Incorporated, Brunswick Corporation, and Major Cineplex Group Plc.

© Global Industry Analysts, Inc.

- AMF Bowling Inc.
- Bowl America Incorporated
- Brunswick Corporation
- Major Cineplex Group Plc.

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