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Content Delivery Network - Global Strategic Business Report
Global Industry Analysts, Inc, August 2010, Pages: 485
This report analyzes the worldwide markets for Content Delivery Network in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for each region for the period of 2006 through 2015. The report profiles 77 companies including many key and niche players such as Akamai Technologies, Inc., BitGravity, Inc., CDNetworks, ChinaCache, Digital Fountain, Inc., EdgeCast Networks, Inc., Edgestream, Inc., Highwinds Network Group, Inc., Internap Network Services Corporation, Level 3 Communications, Inc., Limelight Networks, Inc., Mirror Image® Internet, Inc., NaviSite, Inc., NTT Communications Corporation, QBrick AB, Technicolor, and Velocix Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
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CONTENT DELIVERY NETWORK
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. Executive Summary
1. INDUSTRY OVERVIEW II-1
CDN: Delivering Internet Traffic II-1
Recession and the CDN Market II-2
Explosive Growth in Consumption and Distribution of Content II-2
Table 1: Internet Usage Worldwide (2009): Breakdown of
Number of Internet Users (In million) by Country (includes
corresponding Graph/Chart) II-3
Table 2: Internet Penetration Worldwide as a % of Population
(2009) - by Geographic Region (includes corresponding
Graph/Chart) II-3
Europe and Asia-Pacific - Challenging US Dominance II-4
Video Content Propels Growth in CDN Market II-4
Trends in Video Consumption II-5
Table 3: Leading Vendors in the Global Video Content
Delivery Networks Market (2008): Percentage Share Breakdown
of Revenues for Akamai Technologies, Limelight Networks,
CDNetworks, Internap Network Services Corporation,
ChinaCache, Level 3 Communications and Others (includes
corresponding Graph/Chart) II-5
Web Video Fuels Growth in CDN Market II-5
Slow Yet Steady Adoption of HD-Quality Content II-6
Mobile Content Delivery - A High Growth Area II-6
Bandwidth Prices on a Continuous Decline II-6
Commoditization of CDN Market II-7
Rising Significance of Ancillary Services II-7
Factors Influencing CDN Vendor Operations II-8
Customer Base II-8
Management II-8
Brand Reputation II-8
Pricing II-8
Financial Viability II-8
Patent Infringement & Intellectual Property Disputes II-9
P2P - Challenging the CDN Market II-9
Hybrid CDNs - Solution for the Future II-10
Promising CDN Practices II-10
Market Restraints/Concerns II-10
2. MARKET DYNAMICS II-12
Exponential Growth in Rich Media Volume II-12
CDNs - Significant for Alleviating Web Bottlenecks II-12
CDN Verticalization - Different Strategies for Different Content II-12
Pay TV & Video Service Provide Move Towards CDNs II-13
Ad-Based Model - Ideal for Content Monetization II-13
Live Internet TV - New Challenges or Opportunities for CDNs? II-13
Live Hybrid P2P Networks II-14
Data Centers and CDNs Capture Video-on-Demand II-14
Blurring Lines Between Personal and Professional Content II-14
Diversifying Online Content Drives Innovation II-14
Capacity Availability - A Key Requirement for CDNs II-15
Need for Broadening CDN Solutions Portfolio II-15
Assessing Effectiveness of CDN Services II-15
Need Arises for a Comprehensive Ecosystem II-15
Partnerships - Solution for Scalability & Cost Issues II-16
3. COMPETITIVE SCENARIO II-17
Few Players Dominate CDN Market II-17
Global CDN Landscape II-17
Table 4: % of Pure-play CDN Vendors in the Total Video
Content Delivery Network Market (2007 & 2008) II-17
Table 5: Leading Vendors in the Global CDN Market (2008):
Percentage Share Breakdown of Revenues for Akamai
Technologies, Limelight Networks, CDNetworks, and Others
(includes corresponding Graph/Chart) II-18
Select Global CDN Players and Key Offerings II-18
Competition from Upstarts II-19
Shift in Focus of CDN Vendors II-20
Comparison of Leading Commercial CDNs II-20
Consolidation Wave to Hit CDN Market II-21
Major Acquisitions in CDN Market (2009) II-21
Entry of Telecom Players II-21
4. PRODUCT OVERVIEW II-23
Content Delivery Network - An Introduction II-23
Business Goals of CDNs II-23
Evolution of CDNs II-23
Content Delivery Networks - A Historical Journey II-24
Comparison of CDNs and Associated Systems II-24
CDN Architecture II-25
Composition of CDN II-25
CDN Organization II-26
Overlay Approach II-26
Active Network Approach II-26
Interaction Protocols II-27
Operating Mechanism II-27
Content Distribution & Management II-28
Content Distribution: Push and Pull Methods II-28
Management Platform II-28
Services Provided by CDN II-29
Advantages of CDNs II-30
Increased Capacity II-30
Faster Delivery of Content II-30
Content Redundancy II-30
Lower Cost and Load II-30
Increased Reliability II-31
Automatic Availability II-31
Applications Content Delivery Network II-31
Pricing Models in CDNs II-31
5. PRODUCT/SERVICE DEVELOPMENTS/ LAUNCHES II-33
CDNetworks Launches New Application Acceleration Solution II-33
Alcatel-Lucent Launches Velocix™ Digital Media Delivery Platform II-33
Aflexi to Introduce CDN FlexiMart Platform II-33
Aflexi Introduces New Content Delivery Management Software II-34
BlueModus Introduces Content Delivery Network II-34
Harmonic Unveils MediaPrism™ II-34
Jet Stream and Edgeware Roll Out VDO Exchange Version 10.2 II-35
Level 3 Communications Introduces High Speed Content Upload
Service II-35
Microsoft Unveils Free of Charge AJAX CDN II-36
SoftLayer Technologies Introduces CloudLayer CDN and Storage II-36
Verivue Launches Media Distribution Switch MDX 9000 II-37
Level 3 Communications Expands Content Deliver Networks
Functionality II-37
Internap Upgrades CDN Solution II-37
Limelight Networks Launches LimelightCONTROL XD™ and
LimelightDELIVER XD™ II-38
GoGrid and EdgeCast Networks Roll Out GoGrid CDN II-38
Thomson Introduces SmartVision QoE Server II-39
Amazon to Introduce CDN Services II-39
EC Suite Introduces CDN and Web Hosting Services II-40
Hostway Launches CDN Services II-40
Host Europe Unveils CDN in Partnership with Level 3
Communications II-40
Internap Network Services Launches DAM Tools for CDN II-40
Level 3 Communications Expands CDN Capacity in Asia II-41
Magnify Introduces Unique Self-Service CDN II-41
Mydeo Collaborates with Limelight to Launch CDN for Small
Enterprises II-41
Politico.com Rolls Out Ad and Content Delivery Network II-41
SingleHop to Introduce IP Cast CDN Service II-42
Tata Communications Forays into CDN Market in Partnership with
BitGravity II-42
Velocix Unveils Velocix Metro to Provide CDN for ISPs II-42
Verizon Introduces Video Distribution Network in Partnership
with Velocix II-43
Webair.com Unveils CDN with Enhanced Features II-43
Winmax Trading Group Introduces Content Delivery Network II-43
6. RECENT INDUSTRY ACTIVITY II-44
Level 3 and Funcom Extend Collaboration II-44
CCP Selects Level 3 Communications II-44
Bharti Airtel Inks Partnership Deal with Limelight Networks II-44
Level 3 Communications Signs Long-Term CDN Agreement with USGS II-45
Solid State Networks and Level 3 Communications Collaborate II-45
GamersGate Enhances Download Speed with Internap's CDN II-46
Cowles Selects Omneon Spectrum™ and Omneon ProCast™ CDN II-46
CDNetworks Snaps Up Panther Express II-46
AT&T Forays into CDN Market II-47
Alcatel-Lucent Takes Over Velocix II-47
Bonfire Productions Merges with Intervision Network II-47
clickbooq Selects Amazon CloudFront for Content Delivery II-47
Comcast Media Center and CALIBRE Sign Preferred Partnership
Agreement II-48
ChinaCache Partners with Pacnet for Network Expansion II-48
Deutsche Telekom Partners with EdgeCast for Joint CDN Offering II-48
NTT DoCoMo to Acquire Net Mobile to Augment CDN Services II-49
EdgeCast Networks Partners with Samba Tech II-49
Global Crossing Partners with EdgeCast Networks and Limelight
Networks II-49
Gomez and ChinaCache Enter into Long Term Partnership II-49
Grid Networks and Global Media Services Merge II-50
KIT Digital Takes Over Narrowstep II-50
Level 3 Signs CDN Agreement with Internet BillBoard II-50
Limelight Takes Over Kiptronic II-50
NaviSite Partners with EdgeCast For Development of Content
Delivery Portfolio II-51
Qualcomm Snaps up Digital Fountain II-51
Seeking Alpha and Conduit Select Cotendo CDN II-51
TV5MONDE Chooses Tata Communications for CDN Services II-52
ThePlanet.com Enters into Content Delivery Agreement with
EdgeCast Networks II-52
Virgin Media and Cisco Partner for Upgradation of IPTV
Distribution Infrastructure II-52
WinSonic Partners with Tulix Systems and Limelight for CDN
Portfolio II-53
Confucius Institute Selects F5 Networks Content Deliver
Network Solutions II-53
Metaboli Selects Level 3's CDN Services II-53
Tier 3 and Limelight Networks® Enter into Collaboration II-54
Limelight Networks to Offer Content Delivery and Consulting
Services for Microsoft Silverlight 3 II-54
CDNetworks and Nexway Expand Strategic Partnership II-55
Telecom Italia Sparkle and CDNetworks in Strategic Partnership II-55
CDNetworks and Aeria Games Expand CDN Agreement II-55
CDNetworks Installs Adobe® Flash® Media Server 3.5 Software II-56
Carpathia Hosting Collaborates with Highwinds Network II-56
Ipercast Collaborates with Absolute Radio II-56
Tata Comm Partners with BitGravity to Introduce CDN for Asia
and Europe II-57
Abacast Takes Over Tukati II-57
AnimeNewsNetwork.com and EdgeCast Networks Partner to Launch
Anime Video Streaming Service II-57
Beautiful Stranger.TV Selects Internap Network Services II-58
CDNetworks and Nirvanix Partner for Unified CDN and Cloud
Storage Service II-58
en2go International Chooses Limelight Networks CDN II-59
Equinix and London Internet Exchange Ink Agreement II-59
Funcom Chooses Level 3 CDN for New Online Game II-59
Host.net Acquires WV Fiber II-60
Highwinds Inks Content Delivery Agreement with Technicolor II-60
Hughes Acquires Helius II-60
Internap Network Services Secures Contract From ZapMyTV II-61
Internap Network Services and The Buddy Group Ink Agreement II-61
IAHGames Chooses Tata Communications Global CDN Service II-62
ibox TV Chooses CDN from Internap Network Services II-62
Internap Expands CDN Services to Tokyo and Hong Kong II-62
LKCM Radio Group Selects Internap for Ad Delivery and CDN
Services II-62
MDRT Selects Internap for Personalized Streaming Media Services II-63
Moshcam Selects CDN Services from Internap Network Services II-63
Mosso and Limelight Networks Enter into Partnership for CDN II-63
NeuLion Merges with JumpTV II-64
Reliance Globacom Allies with Internap Network Services II-64
Solid State Networks Enters into Partnership with Funcom II-64
Suddeutsche Zeitung Chooses Level 3 for Content Delivery II-65
Velocix™ Partners with Kontiki for Extension of Web Delivery
Solutions II-65
Virgin Media Partners with Highwinds Network II-66
Yesmail and EdgeCast Sign CDN Partnership Agreement II-66
Akamai Technologies Takes Over acerno II-66
7. FOCUS ON SELECT PLAYERS II-67
Akamai Technologies, Inc. (US) II-67
BitGravity, Inc. (US) II-67
CDNetworks (Korea) II-67
ChinaCache (China) II-68
Digital Fountain, Inc. (US) II-68
EdgeCast Networks, Inc. (US) II-68
Edgestream, Inc. (US) II-69
Highwinds Network Group, Inc. (UK) II-69
Internap Network Services Corporation (US) II-69
Level 3 Communications, Inc. (US) II-70
Limelight Networks, Inc. (US) II-70
Mirror Image® Internet, Inc. (US) II-70
NaviSite, Inc. (US) II-70
NTT Communications Corporation (Japan) II-71
QBrick AB (Sweden) II-71
Technicolor (US) II-71
Velocix Ltd. (UK) II-71
8. GLOBAL MARKET PERSPECTIVE II-73
Table 6: World Recent Past, Current and Future Analysis for
Content Delivery Network by Geographic Region - US, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue Figure in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) II-73
Table 7: World 10-Year Perspective for Content Delivery
Network by Geographic Region - Percentage Breakdown of
Revenues for US, Europe, Asia-Pacific and Rest of World
Markets for Years 2006, 2010 and 2015 (includes corresponding
Graph/Chart) II-74
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Competition III-1
Table 8: Leading Vendors in the US Video Content Delivery
Market (2007): Percentage Share Breakdown of Revenues for
Akamai, Limelight Networks, Internap Network Services
Corporation and Others (includes corresponding Graph/Chart) III-1
Product Launches III-2
Strategic Corporate Developments III-9
Key Players III-25
B.Market Analytics III-29
Table 9: US Recent Past, Current and Future Analysis for
Content Delivery Network Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-29
2. EUROPE III-30
A.Market Analysis III-30
Europe - High Potential for Growth III-30
Table 10: European CDN Market (2008): Percentage Share
Breakdown of Revenues for Media & Entertainment,
Enterprise, Broadcast, Software, Retailers, Gaming,
Government and Others (includes corresponding Graph/Chart) III-30
Advertising Activities to Propel Revenues III-31
Trend Towards Localization III-31
Product Launches III-31
Strategic Corporate Developments III-34
Key Players III-38
B.Market Analytics III-40
Table 11: European Recent Past, Current and Future Analysis
for Content Delivery Network Analyzed with Annual Revenue
Figures in US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-40
3. ASIA-PACIFIC III-41
A.Market Analysis III-41
Outlook III-41
China - A High Potential Market III-41
Product Launches III-41
Strategic Corporate Developments III-43
Key Players III-45
B.Market Analytics III-47
Table 12: Asia-Pacific Recent Past, Current and Future
Analysis for Content Delivery Network Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-47
4. REST OF WORLD III-48
A.Market Analysis III-48
Outlook III-48
Strategic Corporate Development III-48
B.Market Analytics III-49
Table 13: Rest of World Recent Past, Current and Future
Analysis for Content delivery Network Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-49
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 77 (including Divisions/Subsidiaries - 81)
---------
Region/Country Players
---------
The United States 62
Japan 4
Europe 11
France 3
Germany 2
The United Kingdom 2
Rest of Europe 4
Asia-Pacific (Excluding Japan) 4
---------
Rapid expansion of the Internet is forcing services and providers to compete for finite computing and network resources. The resource crunch is particularly significant for enterprise websites, as high degree of availability and instantaneous response are essential for ensuring success of business operations. Problems are also faced due to bandwidth availability that restrict usage and prevent scalability, resulting in loss of packet data, inferior quality of streaming, and congestion. Rapid growth of Internet-based services such as online music, online video, and online games, is expected to place additional strain on the Internet infrastructure, and enhance the demand for high quality-of-service requirements. Consequently, the demand for specialized content delivery infrastructure is expected to witness substantial growth. Content Delivery Networks (CDNs) have emerged as ideal solutions for managing the Internet service degradation, by moving the content to the edge of the Internet, and closer to the end-users.
The United States, Europe and Asia-Pacific dominate the global CDN market with a combined revenue share of more than 80%, as stated by the new market research report on content delivery network. Growing demand for high-value data, increasing use of Internet for transfer of rich content, advent of high-tech Internet-enabled devices, and shift in advertising spending from conventional media to online advertising are also expected to fuel revenue growth in the CDN market. Further, the explosive growth in online content (particularly video) due to the adoption of Internet by small, medium and large enterprises also boosts market prospects.
Rising consumption of high-quality video content by viewers, for longer time span and on more number of devices (mobile and non-mobile) is contributing to the rapid growth of content delivery market. The advent of new devices such as Xbox 360, Roku and TiVo facilitates increase in video consumption. The widespread usage of Internet across various consumer electronics segments including media players, gaming consoles, smart phones and the PC also boosts the demand for web-based video content. The increased demand for video content services in turn is fueling growth in the CDN market, despite adversities brought on by the global economic recession.
Asia-Pacific represents the fastest growing market for CDN and is expected to register a CAGR of more than 34% during the analysis period. The region’s fast-paced growth is led by the rapidly increasing penetration of Internet services, particularly in China. The launch of new Internet applications is resulting in the creation of huge market opportunities in the region’s CDN sector.
The European CDN market is expected to grow steadily led by robust growth in Internet traffic and broadband subscriber base. The increasing penetration of broadband technology and services, and rising use of online video and social networking tools for communication and entertainment are likely to foster demand for CDN services among consumers. On the other hand, the need to overcome high-cost of Internet-based commerce and communications through outsourcing of network management and Internet infrastructure is driving businesses to adopt CDN applications and services.
The CDN market is characterized by the growing demand for a wide variety of content delivery solutions in an increasingly challenging market environment. Entry of several new players and the resultant competitive landscape and pricing pressures are increasingly pushing the CDN market towards commoditization. Since 2007, a gradual decline has been evident in pricing across CDN market due to lack of technology differentiation, participation of players from IP sector, and rise in overall purchased traffic volume. To counter commoditization, vendors are focusing on the development of premium CDN bundles that offer features such as analytics, advertising, encoding/transcoding, content management and site acceleration.
Leading vendors in the global CDN market include Akamai Technologies, CDNetworks, Level 3 Communications Inc. and Limelight Networks Inc. Other players profiled in the report include ChinaCache, Digital Fountain Inc., EdgeCast Networks Inc., Edgestream Inc., Highwinds Network Group Inc., Mirror Image® Internet Inc., QBrick AB, Velocix Ltd., BitGravity Inc., Internap Network Services Corporation, NTT Communications Corporation, and Technicolor.
© Global Industry Analysts, Inc.
- Akamai Technologies
- CDNetworks
- Level 3 Communications Inc.
- Limelight Networks Inc.
- ChinaCache
- Digital Fountain Inc.
- EdgeCast Networks Inc.
- Edgestream Inc.
- Highwinds Network Group Inc.
- Mirror Image® Internet Inc.
- QBrick AB
- Velocix Ltd.
- BitGravity Inc.
- Internap Network Services Corporation
- NTT Communications Corporation
- Technicolor.
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