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Mobile Virtual Network Operator (MVNO) - Global Strategic Business Report

Description:
This report analyzes the Global market for Mobile Virtual Network Operator (MVNO) Service Subscribers in Millions. Annual estimates and forecasts are provided for the period 2006 through 2015. The report profiles 94 companies including many key and niche players such as 7-Eleven Speak Out Wireless, AirVoice Wireless, Friendi Mobile, Freenet AG, Japan Communications Inc., Lebara BV, Lycamobile, Ortel Mobile BV, PlatinumTel Communications, Quebecor, Inc., TracFone Wireless, Inc., Tesco Mobile, and Virgin Mobile. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.


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Contents:
MOBILE VIRTUAL NETWORK OPERATOR (MVNO)
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. Executive Summary

1. INDUSTRY OVERVIEW II-1
A Quick Primer II-1
Table 1: Worldwide Mobile Virtual Network Operator (MVNO)
Market: Breakdown of Number of MVNOs in Operation in Select
Countries As of 2Q 2010 (includes corresponding Graph/Chart) II-1

Table 2: Worldwide MVNO Market As of Q2-2010: Breakdown of
Number of MVNOs by Region (includes corresponding
Graph/Chart) II-2

Table 3: Worldwide MVNO Market As of Q2-2010: Breakdown of
Number of MVNOs by Category (includes corresponding
Graph/Chart) II-2
MVNO as a Disruptive Proposition for MNOs Proves to be a “
Plain Myth” II-2
Factors Driving the Evolution of the MVNO Business Model II-3
Regulatory Intervention Lay the Foundation for MVNO Entry II-3
Strong Demand for Improved Data Services Sets Stage for
Development of MVNOs II-3
3G Networks and MNO Network Expansions Power MVNOs to New High II-4
Comprehensive Benefit Package: Rationale for MNOs to Cozy Upto
MVNOs II-4
Lower Subscriber Acquisition Costs II-4
Superior Value Creation II-4
Extended User Base II-5
Enhanced Network Utilization II-5
Additional Revenue Generation Means II-5
Current Market Scenario: Mixed Bag of Growth Opportunities &
Challenges II-6
High-Profile Project Failures Dampens the Spirit II-6
Europe & North America: Traditional Contributors to MVNO
Subscriber Base II-6
Emerging Markets: Future Growth Drivers II-6
MVNOs Target Niche Mobile Markets II-7
Next Generation MVNOs Driven to Innovate II-7
Technology Development Challenges II-8
Key Factors Critical to Success in the Marketplace II-8
Mutually Beneficial Agreements Between MNO & MVNOs: A
Critical Requirement II-8
Adroit Service Differentiation: The Talisman for Success II-8
Personalization: A Critical Factor Shaping Success of MVNOs II-9
Selection of a Suitable Business Model: Critical to Success II-9
MVNEs: Critical to the Success of MVNOs II-9
Outlook II-10

2. FOCUS ON SELECT REGIONAL MARKETS II-11
Europe II-11
Table 4: UK MVNO Subscriber Market (2007): Percentage Share
Breakdown of Number of Subscribers by Leading Players
(includes corresponding Graph/Chart) II-12
Asia-Pacific II-12
Latin America II-13
MVNOs in Latin America As of 2Q 2010 II-13

3. MVNO – CONCEPTUAL OVERVIEW II-14
MVNO: A Definition II-14
Differences Between MVNOs & Simple Resellers II-14
MVNO Value Chain II-15
Mobile Network Operator (MNO) II-15
Mobile Virtual Network Operator (MVNO) II-15
Mobile Virtual Network Enabler (MVNE) II-15
Mobile Shared Spectrum Enabler (MSSE) II-16
MVNO Life Cycle II-16
Start-Up Stage II-16
Development Stage II-16
Maturity Stage II-16
MVNO Classification II-17
By Type of Marketing Strategy Adopted II-17
Discount MVNOs II-17
Lifestyle MVNOs II-17
Advertisement-based MVNOs II-17
Ethnic MVNOs II-17
By Business Model Adopted II-17
Branded Resellers II-18
Service Provider MVNOs II-18
Enhanced Service Provider MVNOs II-18
Full MVNOs II-18

4. RECENT INDUSTRY ACTIVITY II-19
Elephant Talk and Suri-Change Sign Agreement II-19
Zain and Friendi Ink Cooperative Agreement II-19
Ortel Mobile Plans to Pair with Bouygues Telecom to Launch a
MVNO in France II-19
Lebara Group Takes over Dutch MVNO Chippie II-19
Primus Telecom Files Bankruptcy Petition II-20
Lycamobile Enters into MVNO Agreement With o2 II-20
Telenet and Alcatel-Lucent Sign Contract II-20
Telecom MNI and MoCoHub Technology Development Ink Agreement II-20
Bazile Telecom Signs Agreement with Orange France II-21
3 UK Enters into Partnership with X-Mobility II-21
Aspider Solutions Partners with Vodafone Ireland for MVNO II-21
DiGi Telecommunications Signs Agreement with Baraka Telecom II-21
Elephant Talk Communications and Tommy Telecom Sign Heads of
Agreement II-21
Lebara Mobile and Vodafone Australia Enter Into Partnership II-22
Telefonica Enters into Partnership with Digi.Mobil and Barablu II-22
Tele2 Netherlands and T-Mobile Netherlands Sign Agreement II-22
Erg Partners with Vodafone Italia to Foray into Virtual Mobile
Market II-22
Effortel Deploys Amdocs Compact Convergence to Roll Out
Mobile Telephony Service II-23
Elephant Talk Communications and Youpinie Ink Contract II-23
ThuisConnect Inks Contract with Elephant Talk II-23
Kandy Mobile Selects German MVNE Ensercom II-23
Roskomnadzor Awards Licence to LandMarket II-24
Maroc Telecom Sells MVNO Mobisud France Stakes II-24
Vietnam Issues MVNO License to Indochina Telecom II-24
Ushacomm Enters into Partnership with Talisma II-24
Axiata Collaborates with FRiENDi II-24
FM Group Mobile Collaborates with Polkomtel II-25
Blyk Enters into Deal with Vodafone Netherlands II-25
Tunetalk Chooses XIUS-bcgi Mobile Services Platform II-25
Orange Partners with Transatel II-26
Sprint Nextel Receives US FTC Approval II-26
T-Home to Merge with T-Mobile II-27
X5 Retail Group and MTS to Enter into Joint Venture II-27
Elephant Talk and Telecombination Sign Agreement II-27
Nokia Partners with NTT DoCoMo to Start Mobile Telephony Services II-27
PTT Mobile Changes Name to Pam Mobile II-28
KPN to Acquire debitel Nederland II-28
Elephant Talk Communications Inks Contract with T-Mobile II-28
PLDTGC and PLDT Italy Sign Agreements with H3G and Hutchison
Global II-28
Celcom Signs Agreement with XOX Com II-28
KPN Inks Contract with Bouygues Telecom II-29
Elephant Talk Opens Office to Provide MVNO and MVNE Services
in Turkey II-29
CallKey Merges with CallBlue II-29
iPass Teams Up with Internet Initiative Japan II-29
Dialog Telecom chooses Alcatel-Lucent II-30
Virgin Mobile USA to Acquire the Helio II-30
Blyk Plans to Enter into Deal with Mobistar II-30
Tele2 AB Divests Austrian MVNO Operations II-30
Internet Initiative Japan Enters into Agreement with EMOBILE II-30
3 UK Enters into MVNO Deal with Gamma Telecom II-31
QXL Poland Enters into Contract with Polkomtel II-31

5. SERVICE LAUNCHES II-32
Virgin Mobile Introduces GSM Mobile Services in India II-32
Virgin Mobile USA Launches 3G Nationwide Wireless Internet
Access – Broadband2Go II-32
Fecosur Introduces MVNO Services II-33
Fecotel to Introduce MVNO Services II-33
O2 Network to Launch MVNO Services Named GiffGaff II-33
Orbitel MVNO Services Launched on Vizzavi Espana Network II-33
Ono Introduces MVNO Services Using Telefonica Network II-34
X-Mobility Introduces Mobile Virtual Network Aggregator Service II-34
Club Mobiel Launches PSV Mobiel II-34
Lycamobile Introduces Vodafone Prepaid Services II-34
Axiom to Launch MVNO in UK Market II-34
Uni-Tel Mobile to Introduce MVNO Service II-35
Aldi to Introduce MVNO Aldi Talk II-35
Hits Telecom Plans to Introduce MVNO in France II-35
Lycamobile Introduces MVNO in Caribbean II-35
Lycamobile Collaborates with 3Italia for Italy Market II-35
Ensercom and Gesundplus Introduces MVNO II-35
MoreMinutes Introduces MVNO Service in Spain II-36
Renna Launches MVNO in Oman II-36
Symsoft Introduces Nobill MVNO in Middle East II-36
Personal Introduces MVNO in Uruguay II-36
Real Automovil Club de Catalunya to Introduces MVNO II-36
Santander to Introduce MVNO II-37
Celular Line Movil Introduces MVNO Operations in Spain II-37
Call in Europe Introduces French MVNO II-37
Vertu to Launch Club Vertu MVNO Service II-37
Truphone to Introduce MVNO II-37
Gadu Gadu to Introduce MVNO Services II-38
Japan Communications Launch MVNO Services II-38
RCOM to Offer MVNO Services II-38
KPN Introduces MVNO Services II-38
Onse Telecom to Introduce MVNO Services II-38
O2 Wireless to Introduce Alcatel OT-E206a Phone II-39
Nokia to Introduce MVNO Service and Handsets in Japan II-39
Vueling Launches MVNO Operations II-39
Cyfrowy Polsat Launches MVNO II-39
Schlecker Drogeremarkte Introduces MVNO II-39
Hits Telecom Introduces MVNO in Spain II-40
Carrefour to Introduce MVNO in Taiwan II-40
Black + White MVNO Introduces Services II-40
QXL to Introduce MVNO with Polkomtel II-40
Petrol to Introduce MVNO II-40
Magasins U Introduces MVNO in France II-40
Zon Multimedia Introduces MVNO II-41
Crowley Data Poland Introduces Mobile Offer II-41
i2 to Introduce MVNO in Jordan II-41

6. FOCUS ON SELECT PLAYERS II-42
7-Eleven Speak Out Wireless (USA) II-42
AirVoice Wireless (USA) II-42
Friendi Mobile (Dubai) II-42
Freenet AG (Germany) II-42
Japan Communications Inc., (Japan) II-43
Lebara BV (The Netherlands) II-43
Lycamobile (Netherlands) II-43
Ortel Mobile BV (The Netherlands) II-43
PlatinumTel Communications (USA) II-44
Quebecor, Inc., (Canada) II-44
TracFone Wireless, Inc. (USA) II-44
Tesco Mobile (UK) II-44
Virgin Mobile (UK) II-45

7. GLOBAL MARKET PERSPECTIVE II-46
Table 5: World Recent Past, Current and Future Analysis for
Mobile Virtual Network Operator (MVNO) by Geographic Region -
North America, Europe, Asia-Pacific, Latin America and Rest of
World Independently Analyzed by MVNO Service Subscribers in
Million for the Years 2006 through 2015 (includes
corresponding Graph/Chart) II-46

Table 6: World 10-Year Perspective for Mobile Virtual Network
Operator (MVNO) by Geographic Region- Percentage Breakdown of
Number of MVNO Service Subscribers for North America, Europe,
Asia-Pacific, Latin America and Rest of World for Years 2006,
2009 and 2015 (includes corresponding Graph/Chart) II-47


III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 94 (including Divisions/Subsidiaries - 98)

---------
Region/Country Players
---------
The United States 19
Canada 3
Japan 5
Europe 53
France 3
Germany 2
The United Kingdom 13
Italy 1
Spain 6
Rest of Europe 28
Asia-Pacific (Excluding Japan) 9
Middle East 4
Latin America 4
Africa 1
---------
 
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