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Mobile Financial Services in Africa - MNO Business Models and Market Forecast
Pyramid Research, Inc., Oct 2010, Pages: 64
Mobile financial services are becoming increasingly important throughout the developing world. In many such regions, including Africa, the availability of formal financial services is limited to certain geographic and income ranges, often leaving the majority of the population to rely on unreliable and costly informal channels. This gap in access to financial services provides an opportunity for mobile network operators because they have a number of assets allowing them to address the problem, including network and distribution coverage, a strong brand, high penetration and the means to drive profits from high-volume, low-value transactions.
The success of M-Pesa in Kenya has demonstrated that mobile financial services can benefit mobile operators and can also provide benefits to the ecosystem, including banks, the distribution network, merchants and companies. Moreover, because there are important social and economic benefits to mobile financial services, governments and international institutions are encouraging their development. At the same time there are important issues and challenges that need to be addressed.
Mobile Financial Services in Africa: MNO Business Models and Market Forecast provides in-depth, up-to-the-moment analysis of mobile financial services in Africa, focusing on the offerings from major market players such as Safaricom and Vodafone.
Key findings include:
- Mobile money services in Africa are becoming a key service for operators. Indeed the case for providing mobile money services has become compelling, particularly for operators with leading subscription shares.
- Although the success of Safaricom’s M-Pesa service is impressive by most standards, there are a number of local market factors that might make it difficult to replicate. While every effort has been taken to verify the accuracy of this information, Pyramid Research cannot accept any responsibility or liability for reliance by any person on this information. These factors must be considered when assessing the viability of a mobile money service in other countries.
- Increasing numbers of operators are launching mobile money services. Pan-regional operators have started rolling out services across their footprint. Meanwhile, some small, local operators have also launched services, particularly in those markets where leading operators have already brought to market their services.
*Please open Sample below to see a complete list of Key Findings*
Key Questions Answered
What is the current state of mobile payments in Africa?
What are the key drivers for mobile payment solutions in Africa?
What are the various mobile payment approaches in Africa?
How are operators in Africa benefitting from mobile payments?
How does regulation impact the mobile payment landscape?
What does the future hold for mobile money transfers?
Case studies
- M-Pesa
- Zain’s
- Zap
- MTN’s Mobile Money
- Orange’s Orange Money
Target audience
Mobile Operators:
This report will help you think through ways to capture a greater share of mobile payments revenue by understanding customer needs and learning lessons from less-than-successful mobile payment rollouts by other operators.
Investors:
Discover the state of the market for mobile payments in Africa and which national and regional solutions are poised for healthy growth in the coming years.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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