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What Consumers Want: Mortgages and Personal Loans in Australia 2010
Datamonitor, Sep 2010, Pages: 50
This slide deck provides direct answers to the important questions regarding consumer behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of The FS Consumer Insight survey for the mortgages and personal lending markets in Australia
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes
- The slide deck also presents data across income and age groups to strengthen and deepen insight; ensuring analysis is relevant to every sector
Highlights
Trustworthiness is by far the most important attribute for a mortgage provider. 69.4% of Australian consumers and 68.7% of consumers globally agreed that trustworthiness was an important attribute that they look for in a mortgage provider.
In Australia, the second most used channel for taking out a personal loan is online. 30% take out a loan through this channel, compared with 18% of consumers globally.
The most common function of a loan in Australia is for buying a car, with 46% of consumers taking out a loan for this reason.
Reasons to buy:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers
- Uncover white space opportunities across geographies, product sectors, channels and technologies
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source
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What Consumers Want: Mortgages and Personal Loans in Australia 2011
What Consumers Want: General Insurance, Life Insurance and Pensions in Japan 2010
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