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Southern African Plastics Packaging Market

Frost & Sullivan, May 2010, Pages: 152


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This research service analyses the Southern African plastics packaging market. The market is segmented by country, by polymer type and by end-user industry. Market dynamics and challenges are given, along with their effect on the market during the forecast period, for the Southern African plastics packaging market. This research analyses distributors and local producers of raw materials in detail. In addition, manufacturers of plastics packaging and distributors for plastics packaging are analysed in detail. This research also analyses the end-user market in some detail. From these analyses and an analysis of best practices in the industry, strategic recommendations and conclusions are made.

This Frost & Sullivan research service titled Southern African Plastics Packaging Market provides an overview of the Southern African plastics packaging market, studying the distributors of raw materials and manufacturers of plastics packaging products and offering strategic recommendations to manufacturers and suppliers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following applications segments: food and beverage, industrial, households and others such as pharmaceutical packaging. The products covered in this research service are linear low-density polyethylene, high-density polyethylene, polystyrene polypropylene and polyethylene terephthalate.

Market Overview

Demand for Plastics Packaging from the Emerging Middle Class and the Growing Food and Beverage Sector Drive the Plastics Packaging Market in
Southern Africa

The demand for plastics packaging from the emerging middle class has significantly spurred growth in the Southern African plastics packaging market. Although fluctuating polymer prices have significant knock-on effects on this market with major price pressures for suppliers, the outlook for the long term is positive. The main drivers of this market are continued substitution of conventional materials with plastic and the sustained growth in the food and beverage end-user sector. “Greater consumer demand for plastics packaging is expected due to the spurt in food and beverage production,” says the analyst of this research. “Additionally, the general industrial use of plastics packaging has increased after the global economic downturn and is expected to sustain the demand for plastics packaging.” The total plastics packaging market will witness stable growth due to increases in consumer demand. Compared to other industries, the Southern African plastics packaging market is expected to witness better growth rates in the short term and consistent growth rates in the medium and long terms.

However, low-priced imports of finished products from the east are restraining local growth. The government’s trade agreements with eastern countries have eased the process of importing goods, making it particularly challenging for smaller market participants to compete with established producers. “The import of inexpensive finished goods has increased after the South African government signed trade agreements with China,” explains the analyst. “Furthermore, Southern Africa’s distance from high consumption markets restrains the infrastructural development for plastic exports.”
While the Southern African plastics packaging market will only see opportunities for growth in the long term, much progress has been made in key sub-Saharan African countries to present opportunities, with energy-related infrastructural developments opening up opportunities for industrial growth. Plastics packaging suppliers are looking into these emerging markets for expansion. “Suppliers should start tapping into the opportunities in the emerging sub-Saharan African countries and focus on expanding into these markets,” concludes the analyst. “The recent energy related infrastructural development in these countries will pave the way for industrial growth with potentially lucrative prospects.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End user:
- Food and Beverage
- Industrial
- Households
- Others such as pharmaceutical packaging

By Product:
- Linear low-density polyethylene
- High-density polyethylene
- Polystyrene
- Polypropylene
- Polyethylene terephthalate


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