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Strategic Analysis of the Southern African Food and Beverage Chemicals Market
Frost & Sullivan, June 2010, Pages: 224
This study is a strategic analysis of the food and beverage chemicals industry in Southern Africa. The market is segmented by product type, geographical region and end-user industry. Product type segments are flavourings, colourants, preservatives, nutritional supplements and texturisers while the geographical regions are South Africa, Mauritius and Zambia. The study covers market drivers, challenges and restraints, market revenues and growth rates, Market Engineering, competitive structure and technology analysis for each of the product segments, as well as for the total market. A market analysis is performed of the different end-user segments. Strategic conclusions are drawn about the market and growth opportunities are highlighted.
This Frost & Sullivan research service titled Strategic Analysis of the Southern African Food and Beverage Chemicals Market provides an overview of the food and beverage chemicals market in South Africa and Zambia, as well as opportunity analyses in Mozambique, Angola and Zimbabwe. For South Africa and Zambia, market drivers, restraints and challenges are examined and market size and revenues forecasts for 2010 till 2016 are provided. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: colourants, flavourants, preservatives, nutritional supplements, texturisers and others (bio-ingredients and sweeteners); and applications: dairy and ice-cream, beverages, meat and meat processing, baking and confectionary, cereals and grains, snack food and spices, soups, sauces and dressings.
Market Overview
Rising Middle Class Help the Southern African Food and Beverage Chemicals Market Beat the Recession and Look Ahead
The rise of the middle class in Southern Africa has boosted the demand for processed foods and consequently, food and beverage chemicals, which are added to almost every food that undergoes any type of processing. Rising disposable incomes have allowed the middle class to gravitate toward foods that promise health and wellness benefits. However, despite this widening market for products aimed at the middle- to upper-income population, market growth depends on the economic production of these foods. The demand for natural ingredients has, thus far, influenced only the manufacturers catering to the higher income group. This is because the chemicals are often difficult to manufacture, and it is especially challenging to infuse these compounds with the ability to endure different and trying manufacturing conditions. “Chemicals manufacturers are focusing their development efforts on improving their technologies, as food and beverage companies are willing to pay a premium for these improved products,” says the analyst of this research. “There is a constant need for chemicals that are more effective in their functionality, offer new features, withstand different production processes and can be used in more applications.”
Chemicals manufacturers are increasingly using nanotechnology and encapsulation to significantly decrease the use of chemicals and thereby, lower the overall production costs. Enhanced product shelf life and sensory- and quality-related properties are expected to bolster manufacturers’ production capacity as well as export potential, as these properties will help maintain product integrity during transport and storage. Currently, the majority of the chemicals used in Africa are manufactured internationally, imported and distributed locally. The market in Zambia is driven by foreign as well as government investment to enable it to supply to the neighbouring countries. These foreign investments can help the Zambian market become a regional leader in production of low-cost products.
The advantages of novel technologies notwithstanding, the market has to battle issues such as high fuel costs, which, in turn, hikes product prices. The market’s growth is also hindered by the low levels of technical expertise, fluctuating exchange rates and the effects of the economic slowdown, which have made it harder to obtain loans. Further, other companies are reluctant to invest in an uncertain market. The price pressures and the prohibitive costs of imported raw materials have constricted manufacturers’ margins. Nevertheless, the failure of some business due to the economic slowdown has opened up opportunities for companies that can either offer cost-effective products or add unique value to their products and services. “Innovative growth strategies that rely more on market positioning and are less affected by price will be more successful in the short to medium term,” notes the analyst. “Such strategies will ensure sufficient revenue as they do not compete directly with other mainstream low-cost manufacturers.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Chemicals:
- Colourants
- Flavourants
- Preservatives
- Nutritional supplements
- Texturisers
- Others (bio-ingredients and sweeteners)
By Application:
- Dairy and ice-cream
- Beverages
- Meat and meat processing
- Baking and confectionary
- Cereals and grains
- Snack food
- Spices, soups, sauces and dressings
Technologies
The following technologies are covered in this research:
- Nanotechnology
- Encapsulation
- Efficiency
- Controlled release
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