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The Possibilities and Challenges for Mobile TV Product Image

The Possibilities and Challenges for Mobile TV

  • Published: September 2010
  • Region: United States
  • 40 Pages
  • The Diffusion Group

As more consumers begin to view video content on today’s pocket-sized devices, instead of being tied to a traditional TV with pre-set schedules, they enjoy great flexibility with any time, any place mobility. That is the promise and potential of Mobile TV. Why then, are operators still working to convince consumers of the benefits of Mobile TV? This report sheds light on this promising but troubled market space; identifying and exploring the challenges Mobile TV faces, as well as how best to address them.

Also covered are user expectations of next-generation 3G, 3G+, and 4G mobile technologies and applications, as well as the likely role of these new systems in delivering real time TV to mobile devices.

1 Introduction
1.1 Preliminary Comments
1.2 Methodology

2 Broadcasting and Wireless Broadband Technologies – A Primer
2.1 Mobile Video versus Mobile TV
2.2 Unicast, Multicast, and Broadcast
2.3 The Evolution of Wireless Data Technologies
2.4 Mobile TV Technologies
2.4.1 Overview
2.4.2 3G and Mobile TV – Should Carriers Bother?
2.4.3 The Growing Relevance of Wi-Fi Offload

3 Supply-Side Analysis – Operators and Services Providers
3.1 Overview
3.2 Mobile TV Network Technology and Service Providers
3.2.1 Clearwire
3.2.2 Qualcomm
3.3 The Role of MobiTV
3.4 Mobile TV Operators
3.4.1 AT&T Wireless
3.4.2 Bell Canada and TELUS
3.4.3 Sprint Nextel
3.4.4 Verizon Wireless

4 Demand-Side Analysis – the Consumer Weighs In
4.1 Positive Indicators
4.1.1 Notable Interest in Mobile TV as Part of a Multi-Screen TV Service
4.1.2 Including Mobile TV Support Increases Likely Spend for New Mobile Phone
4.2 Negative Indicators
4.2.1 Mobile TV Ranks Last in Terms of Video Entertainment Value
4.2.2 Few Value Ability to View TV Content on Portable/Mobile Devices
4.2.3 Price Sensitivity toward 3-Screen Video Services is High
4.3 Preferred Provider of Mobile TV Services
4.4 Subscribers’ Propensity to Adopt

5 Predictions and Prognostications
5.1 North American Mobile TV Forecasts: Subscriber Growth thru 2013
5.2 North American Mobile TV Forecasts: Revenue Growth thru 2013

6 Further Thoughts

List of Exhibits:

Exhibit 1 – The Evolution of Wireless Technologies: From Wi-Fi to LTE (1999-2010)
Exhibit 2 – Quick Facts about FLO TV
Exhibit 3 – Details of Today’s Leading Mobile TV Services
Exhibit 4 - Examples of Qualcomm's FLO Technology Deployment
Exhibit 5 – MobiTV’s Managed Service Platform
Exhibit 6 - Consumer Interest in Mobile TV as Part of a Multi-Screen TV Service
Exhibit 7 - Value of Mobile TV Access among New Mobile Phone Buyers
Exhibit 8 - Value of Various Video Entertainment Sources/Experiences
Exhibit 9 - Value of Viewing TV Content on Mobile Devices
Exhibit 10 – Price Sensitivity toward 3-Screen Video Services
Exhibit 11 - Preferred Operator to Deliver TVE Service
Exhibit 12 – Rationale for Operator Preference
Exhibit 13 – 2009 Mobile TV Subscribers among Major U.S. Mobile Providers
Exhibit 14 – North American Mobile TV Subscribers (2006 – 2013)
Exhibit 15 – North American Mobile TV Subscribers by Operator (2006 – 2013)
Exhibit 16 – North American Mobile TV Revenue (2006 – 2013)
Exhibit 17 – North American Mobile TV Net Revenue by Operator (2006 – 2013)

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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