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Viewing report
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The Possibilities and Challenges for Mobile TV
The Diffusion Group, Sep 2010, Pages: 40
As more consumers begin to view video content on today’s pocket-sized devices, instead of being tied to a traditional TV with pre-set schedules, they enjoy great flexibility with any time, any place mobility. That is the promise and potential of Mobile TV. Why then, are operators still working to convince consumers of the benefits of Mobile TV? This report sheds light on this promising but troubled market space; identifying and exploring the challenges Mobile TV faces, as well as how best to address them.
Also covered are user expectations of next-generation 3G, 3G+, and 4G mobile technologies and applications, as well as the likely role of these new systems in delivering real time TV to mobile devices.
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