The word is out! The question is no longer if Internet video will be successful, but how companies can profit from it. Consumer appetite for online video grows daily, topping a record 31 billion videos viewed in November 2009 and virtually every participant in the content delivery value chain is setting up camp in the “New Territory” of Internet video.
This report discusses the trends driving Internet video consumption and presents the analysts expectations regarding the point in time at which the quantity of Internet-delivered video will actually eclipse regular broadcast TV for the average U.S. viewer. As well, this report prescribes how two specific cable TV networks (the Outdoor Channel and USA Network) can extend their reach online and continue to prosper.
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