With the introduction of Internet video (and online TV in particular), today’s broadband user has a wide variety of options by which to access their favorite programs. Some view these new video sources as supplements to incumbent PayTV services and thus not a direct threat. Others view their use as dilutive to “TV time,” both in terms of the amount of time spent watching TV and in terms of consumer willingness to subscribe to cable, satellite, or IPTV services.
Drawing from a December 2009 survey of more than 2,000 adult broadband users residing in the continental United States, this report highlights new TDG research contrasting the characteristics of broadband users that subscribe to PayTV services (Pros) and those that do not (Nons).
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