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European Digestive Ingredients in Animal Feed
Frost & Sullivan, Aug 2010, Pages: 97
This research investigates the state of the European Digestive Ingredients in feed applications market in 2009. The historical period is from 2006 to 2008, with forecasts to 2016. It clearly lists and defines the market drivers and restraints that have had an impact in the European scenario. It analyses pricing, distribution, legislation, and application issues faced by manufacturers in this market. The market is subdivided into four segments. Individual revenues, forecasts and market shares are provided for every segment with detailed analysis of Drivers, restraints, pricing and applications. The study includes analyses of revenues by target species for each segment.
Research Overview
This Frost & Sullivan research service titled European Digestive Ingredients in Animal Feed provides a detailed analysis of key market drivers and restraints and industry challenges. It also offers revenue forecasts at total market, segment and sub-segment levels. It provides an in-depth analysis of the industry and competitive structure. A comprehensive examination of revenue contribution by different target species is also included. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments: feed enzymes, feed probiotics, feed phytogenics and feed prebiotics.
Market Overview
Ability to Promote Productivity to Boost Popularity of Digestive Ingredients in Animal Feed
Digestive ingredients have long been used as productivity enhancers in animal husbandry systems. There is now increasing acceptance of new products such as prebiotics and phytogenics within the market for more mature ingredients like enzymes and probiotics. Such trends are providing momentum to the European market for digestive ingredients in animal feed.
“The future of the European digestive ingredients in animal feed market is bright due to the indispensable nature of these products in boosting animal productivity,” notes the analyst of this research. “The importance of reducing costs in animal husbandry systems cannot be underestimated and the clear advantage of using these ingredients should be communicated to end users.” This promise of digestive ingredients in animal feed functioning as cost-effective productivity enhancers is set to support market expansion.
Manufacturers to Leverage Multiple Strategies to Overcome Price Pressures
Price pressures remain on most products in the segments across different target species. Yeast products and silage inoculants, for example, have become commoditised with greater negotiating power vested with consumers. Becoming commoditised, or having a large number of manufacturers in a single segment, causes price pressures. The yeast segment is illustrative of this trend. “With the maximum focus on this segment, it has become highly competitive,” explains the analyst. “Innovation and sizeable outlays on research and development help distinguish the market leaders their competitors in this segment.”
Manufacturers can confront price sensitivity by employing various strategies to reduce their production costs. In addition, strong distribution partnerships with other companies will enable manufacturers to retain their market share. Innovation in handling industrial compound feed production will propel the market. “Strategic relationships between manufacturers should be aimed at synergising their strengths and overcoming the weaknesses of the individual company,” remarks the analyst. “Such alliances have been successful for the largest companies operating in this segment, and could be replicated by other participants.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following product segments in this research:
- Feed enzymes
- Feed probiotics
- Feed phytogenics
- Feed prebiotics
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