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Informate Mobile TV & Video Report
Informate Mobile Intelligence, Oct 2010, Pages: 47
The world is going mobile with smartphones becoming popular in terms of venturing online while out of the house causing people to drift away from television. As a result, consumption of media, including streaming video & live TV, has taken the wireless industry by storm.Many streaming video & TV companies are leveraging on this fact offering viewers apps for their device of choice.
Globally, 11% of online consumers watched some video or mobile TV on their phone in March 2010. India occupies 4th position in terms of mobile video consumption (without 3G), the top 3 being Philipines, Indonesia and China. Mobile-video penetration is 0.6% in India compared to 5.8% in China.
The report focuses on the TV & Video consumption apps & websites of mobile users in India. This will be useful for all those associated with the mobile TV & Video industry which would include video & TV content creators, distributors, streaming TV & video companies, application developers, diverse end users ranging from sports lovers, movie lovers to news buffs, broadcasters, application developers & media agencies who would be interested in advertising on the TV & video sites . The information presented is designed to help stakeholders in making informed decisions about the consumer expectations of video & TV content consumption in telecom space considering that growth in this category in the future would be catalyzed by 3G.
This report contains findings of the research which was conducted in the top 12 cities in India in July’2010, amongst 2678 adult mobile phone users.
Key Insights & Questions answered by this report:
- For how long respondents are active on their mobile
- What is the time spent on core mobile activities like communication, browsing, entertainment, productivity & phone management
- Reach, Share of time spent, Duration per day (mins) & Usage per user per day (mins) of Video Consumption apps
- What is the usage of Video Consumption apps by day part
- What is the reach of TV apps & Content Sharing/Video apps among its key segment-Entertainment Enthusiasts & profile of this segment
- Which are the top 10 TV apps used on mobile by reach & share of time spent & their corresponding reach based & usage based ranking
- Which are the top 10 Content Sharing/Video apps used on mobile by reach & share of time spent & their corresponding reach based & usage based ranking
- Which are the top 10 Camera apps used on mobile by reach & share of time spent & their corresponding reach based & usage based ranking
- What is the reach of Video Consumption apps by Profile-Gender, Age, OS, Keyboard Type, Handset Touch Status
- Reach & Share of Page Views of Video Consumption websites
- Which are the top 10 TV websites visited on mobile by reach & share of page views & their corresponding reach base & clicks based ranking
- Which are the top 10 Video websites visited on mobile by reach & share of page views & their corresponding reach base & clicks based ranking
- Which are the top 10 Content Sharing websites visited on mobile by reach & share of page views & their corresponding reach base & clicks based ranking
- What is the reach of Video Consumption websites by Profile-Gender, Age, OS, Keyboard Type, Handset Touch Status
- What is the last 6 months trend by reach for Video Consumption websites & apps
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