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Idea Cellular

  • Published: August 2010
  • 14 pages
  • Ovum

Idea Cellular’s new pan-India footprint and its aggressive pricing strategy are expected to further drive its strong subscriber growth. However, rapidly declining ARPU, intensifying competition, and under-pressure margins remain its key challenges

Executive summary
In a nutshell
Ovum view
Challenging market conditions ahead
SWOT analysis
Competitive environment
India's ongoing mobile growth story
Strategy analysis
Strategy objectives
Achieving a pan-India presence
Fighting the price war
Continued focus on prepaid segment
Stabilizing ARPU through data services
Value-added services
Mobile Internet
Strategic partnerships for targeting rural markets
Operational analysis
Future outlook
Organizational information
Financial analysis
Group analysis
Segment analysis
Research methodology

List of Tables
Table 1: Idea operational analysis
Table 2: Idea key financial indicators
Table 3: Idea segment analysis

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