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China Mobile Browser User Survey and Industry Report, 2010
Research In China, Sep 2010, Pages: 69
Cooperated with 1diaocha.com, ResearchInChina conducted a questionnaire survey concerning mobile browser in August 2010. Collecting 600 samples, the survey mainly focused on people aged 20-50, with male and female covering 49% and 51% respectively. Furthermore, it covered 23 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, and involved people from many walks of life such as civil servants, teachers, military personnel, corporate executives & general staff, self-employed laborers, blue-collar workers and students.
The survey found that 49.2% of respondents were inclined to choose built-in browsers, and more than 60% of this part of respondents claimed that built-in browsers were already sufficient for their needs. Among the third-party mobile browsers, UCWEB, QQ and Opera accounted for 27.2%, 15.7% and 5.7% of the users respectively.
Meanwhile, among the means to obtain mobile browsers, search engine, software download website and official website held similar shares – each around 29% - of total respondents. It’s noteworthy that over 10% of respondents would choose to download a mobile browser recommended by a friend, indicating that the user’s praise is still an important factor for mobile browser manufacturers to seize market share.
Additionally, respondents were generally satisfied with current mobile browsers, while 9.2% of respondents were somewhat dissatisfied. Respondents were most dissatisfied with slow web display, followed by web compatibility, traffic consumption and program stability. Around 14% and 27% of respondents respectively were dissatisfied with browser appearance and operating feeling, which indicated that mobile browser manufacturers should further enhance UI and interaction design in order to improve the user experience.
This title is also available in the following language
China Mobile Browser User Survey and Industry Report, 2010 (Chinese Version)
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