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Beer Market of Ukraine 2010

Pivnoe delo, international analytical journal, Sep 2010, Pages: 18


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In 2010 the Ukrainian beer market has stabilized but the recession changed the sale structure of the leading producers notably. The market has become more polarized and dynamic, we saw new economy and premium brands. The leaders’ reaction to the trends were different which yielded different results, and in general small breweries showed a good sale increase.


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