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Hard Copy (Paper Back)
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Enterprisewide
Mobile Navigation Services – 4th Edition
Berg Insight AB, October 2010, Pages: 133
Mobile navigation services are now taking off in many markets globally, following free services from Nokia and Google. The number of mobile subscribers using navigation services on their mobile handsets increased 57 percent year-on-year in H1-2010 to 44 million users worldwide. Until 2015, the subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.1 percent to reach 195 million users.
Mobile Navigation Services is the fourth consecutive report from Berg Insight analysing the latest developments on the global mobile turn-by-turn navigation market.
This report in the LBS Research Series provides you with 130 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
- Evaluate the impact of free navigation applications.
- Understand the opportunities and challenges for mobile navigation services worldwide.
- Gain access to the latest data and statistics about the mobile navigation market.
- Identify key players on the mobile turn-by-turn navigation market.
- Learn about the latest mobile navigation propositions from application developers and service providers.
- Comprehend how navigation applications can integrate with other location-based services to improve the user experience.
- Predict future business opportunities for mobile navigation services.
This report answers the following questions:
- What impact has free navigation services had on the market?
- How are business models for mobile navigation evolving?
- How are device manufacturers such as Nokia, Garmin and
- TomTom positioning themselves on the growing mobile navigation market?
- Will turn-by-turn navigation services for mobile phones replace portable navigation devices?
- Which are the leading developers of turn-by-turn navigation applications for mobile phones?
- Which mobile operators have introduced mobile turn-byturn navigation services?
- How will mobile navigation services evolve in the future?
Who should buy this report?
Mobile Navigation Services is the foremost source of information about the emerging personal navigation market focusing on mobile phone navigation. Whether you are a vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in-depth research.
About the Author
André Malm is a Senior Analyst with a Masters degree from Chalmers University of Technology. He joined Berg Insight in 2006 and his areas of expertise include locationbased services, wireless M2M and personal navigation services.
Executive summary
1 Mobile navigation solutions
1.1 Portable navigation solutions
1.1.1 Evolution of portable navigation systems
1.1.2 The performance gap between PNDs and smartphones is closing
1.2 Enabling technologies
1.2.1 Satellite positioning technologies
1.2.2 Navigation software platforms
1.2.3 Handset operating systems and software platforms
1.3 Handset segments and device categories
1.3.1 Handset segments
1.3.2 Handset form factors and categories
1.3.3 GPS handset trends
1.4 Handset-based mapping and navigation service trends
1.4.1 Mobile local search and information services
1.4.2 Mapping and routing services
1.4.3 Turn-by-turn navigation services
1.5 Navigation service distribution channels and business models
1.5.1 Mobile network operators
1.5.2 Handset vendors
1.5.3 Search and mapping service providers
1.5.4 On-device application stores provide a new channel to the market
1.5.5 Active handset navigation users
2 Map data and content providers
2.1 Digital map data and content suppliers
2.1.1 NAVTEQ
2.1.2 Tele Atlas
2.1.3 AND
2.1.4 OpenStreetMap
2.1.5 AutoNavi
2.1.6 Blom
2.1.7 CloudMade
2.2 Travel guide, POI data and weather information providers
2.2.1 Fodor’s
2.2.2 Langenscheidt
2.2.3 Mairdumont
2.2.4 RoadPilot
2.2.5 ViaMichelin
2.2.6 Wcities
2.3 Traffic information providers
2.3.1 AirSage
2.3.2 INRIX
2.3.3 ITIS Holdings
2.3.4 Mediamobile
2.3.5 SmartRoute Systems
2.3.6 TrafficCast
2.3.7 Trafficmaster
3 Navigation software developers
3.1 On-board navigation software developers
3.1.1 ALK Technologies: Expanding direct-to-consumer sales through app stores
3.1.2 Geolife: Developer of the Navmii low cost navigation application
3.1.3 Intrinsyc Software: Navigation and LBS partner for OEMs
3.1.4 NAVIGON: Deploying free navigation apps with T-Mobile group
3.1.5 NavNGo: White-label developer seeking growth in the in-dash market
3.1.6 NDrive: Aims for growth through low cost navigation apps
3.1.7 ROUTE 66: Develops white-label software for Samsung and HTC
3.1.8 Sygic: Navigation with support for 3D hardware acceleration
3.1.9 TomTom: Vertically integrated navigation solution vendor
3.2 Server-based navigation solution developers
3.2.1 amAze GPS: Ad-sponsored navigation from LocatioNet Systems
3.2.2 Appello Systems: Continues expansion outside Europe
3.2.3 deCarta: Leading white-label geospatial software developer
3.2.4 Fullpower Technologies: Leading iPhone navigation app developer in the US
3.2.5 NaviExpert: Leveraging the customer-base for GPS probe traffic data
3.2.6 NAVITIME: Leading Japanese navigation provider
3.2.7 Nokia Ovi Maps: Free mapping and navigation bundling with GPS handsets
3.2.8 TeleCommunication Systems: True end-to-end LBS provider
3.2.9 TeleNav: World leading handset navigation service provider
3.2.10 Telmap: Leading navigation service provider in EMEA
3.2.11 UbiEst: Expanding from fleet management into tracking and navigation
3.2.12 Yapp Mobile: Focuses on the Australian and New Zeeland markets
4 Mobile operator service offerings
4.1 Navigation services from mobile operators in North America
4.1.1 AT&T Wireless
4.1.2 Bell Mobility
4.1.3 Rogers Wireless
4.1.4 Sprint Nextel
4.1.5 TELUS
4.1.6 Verizon Wireless
4.2 Navigation services from mobile operators in Europe
4.2.1 Orange Group
4.2.2 Telefónica Group
4.2.3 Telekom Austria Group
4.2.4 TeliaSonera Group
4.2.5 T-Mobile
4.2.6 Vodafone Group
4.3 Navigation services from mobile operators in Asia Pacific
4.3.1 Country profile: Australia
4.3.2 Country profile: Japan
4.3.3 Country profile: South Korea
4.3.4 Country profile: Taiwan
4.3.5 SingTel Group
4.3.6 Tata Indicom
4.3.7 Vodafone New Zealand
4.4 Navigation services in other countries
4.4.1 Country profile: Israel
4.4.2 Country profile: South Africa
4.4.3 América Móvil
4.4.4 NII Holdings
4.4.5 Vivo Brazil
4.4.6 Mobile TeleSystems
5 Branded service offerings
5.1 Directory publishers and search engines
5.1.1 Ask.com: Ask Mobile GPS still available for select Sprint handsets
5.1.2 DasÖrtliche: Looking for a new service provider for free navigation
5.1.3 Eniro: Leading directory provider in the Nordics
5.1.4 Google: Deploying free navigation for Android handsets
5.1.5 Microsoft: Turn-by-turn directions now part of Bing maps for smartphones
5.2 Mapping and travel portal providers
5.2.1 Falk
5.2.2 MapmyIndia
5.2.3 Mappy
5.2.4 MapQuest
5.2.5 Rand McNally
5.2.6 ZENRIN
5.3 Off-road navigation and recreational applications
6 Device vendor offerings
6.1 Handset market developments
6.1.1 Handset shipments and market shares
6.1.2 GPS handset shipments
6.1.3 Handset vendor OS strategies
6.2 Handset vendor navigation service strategies
6.2.1 Nokia
6.2.2 Samsung Electronics
6.2.3 LG Electronics
6.2.4 Sony Ericsson
6.2.5 Motorola
6.2.6 Research In Motion
6.2.7 Garmin
7 Market trends and forecasts
7.1 Mobile navigation market trends
7.1.1 Smartphones and GPS-enabled handsets becoming ubiquitous
7.1.2 Consumer interest in navigation services continues to grow
7.1.3 Evolution of navigation application functionality
7.1.4 Evolution of sales channels
7.1.5 New business models for navigation services
7.2 Mobile navigation services in Europe
7.2.1 Service provider market shares
7.2.2 Subscriber and revenue forecasts
7.3 Mobile navigation services in North America
7.3.1 Service provider market shares
7.3.2 Subscriber and revenue forecasts
7.4 Mobile navigation services in ROW
7.4.1 Leading service providers
7.4.2 Subscriber and revenue forecasts
Glossary
Index
List of Figures
Figure 1.1: Evolution of portable navigation solutions
Figure 1.2: Advantages and disadvantages of handset-based navigation solutions
Figure 1.3: Mapping and navigation server platform
Figure 1.4: Examples of mobile handset form factors
Figure 1.5: Number of GSM/WCDMA GPS-handset models by category (2006-2010)
Figure 1.6: On-board navigation application screenshots
Figure 1.7: Advantages and disadvantages of on-board and off-board navigation
Figure 1.8: Off-board navigation application screenshots
Figure 1.9: Examples of mobile application stores (September 2010)
Figure 1.10: Android, BlackBerry and iPhone navigation app developers
Figure 1.11: Active navigation users by distribution channel (2008-2010)
Figure 2.1: Examples of content providers
Figure 2.2: Major international digital map data suppliers
Figure 3.1: On-board navigation feature comparison (September 2010)
Figure 3.2: Off-board navigation feature comparison (September 2010)
Figure 3.3: Examples of on-board navigation application developers
Figure 3.4: Off-board navigation solution developers
Figure 4.1: Navigation offerings from North American operators (September 2010)
Figure 4.2: Navigation offerings from European operators (September 2010)
Figure 4.3: A1 Navi navigation service packages
Figure 4.4: Examples of navigation offerings from APAC operators (September 2010)
Figure 5.1: Examples of branded navigation service providers
Figure 5.2: Directory provider distribution channels and business models
Figure 6.1: Tier 1 mobile phone and smartphone vendor market shares
Figure 6.2: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan
Figure 6.3: Garmin nüvifone GPS handsets
Figure 7.1: GPS-enabled handset shipments by region (2008–2015)
Figure 7.2: Active handset navigation users (Worldwide 2006-2010)
Figure 7.3: New business models for mobile navigation services
Figure 7.4: Active handset navigation users (EU27+2 2006-2010)
Figure 7.5: Handset navigation service forecast (EU27+2 2008-2015)
Figure 7.6: Handset navigation service revenue forecast (EU27+2 2008–2015)
Figure 7.7: Handset navigation service market shares (North America 2006-2010)
Figure 7.8: Handset navigation service forecast (North America 2008-2015)
Figure 7.9: Handset navigation service revenue forecast (North America 2008-2015)
Figure 7.10: Handset navigation service forecast (ROW 2008-2015)
Figure 7.11: Turn-by-turn navigation service revenues (ROW 2008–2015)
Mobile navigation users increased 57 percent year-on-year in H1-2010 to 44 million
According to a new research report from the analyst firm Berg Insight, the number of mobile subscribers using a turn-by-turn navigation service or application on their handset grew 57 percent from H1-2009 to H1-2010 and reached 44 million worldwide. The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 33.1 percent to reach 195 million users worldwide in 2015. Broad availability of GPS handsets and attractive pricing are key factors for widespread adoption of mobile navigation services. In the US, where GPS handset penetration is above 70 percent, navigation services for mobile phones has already reached about 8 percent of the total mobile subscriber base. A large share of these users gets navigation as part of a service bundle together with a voice and data plan from their mobile operator. As a response to the launch of free navigation applications for smartphones by Nokia and Google, more and more operators worldwide are now introducing bundled navigation services to offset the cost for end users. Navigation service providers and mobile operators are also trying to monetise services by introducing various feature and content up-sells that allow users to customise navigation applications to suit their personal needs. “Mobile operators and service providers are now accelerating their efforts to create differentiated navigation experiences with unique local content to compete against free services”, said André Malm, Senior Analyst, Berg Insight. He adds that integration of navigation services with other applications to stimulate usage will become increasingly important for mobile operators that seek additional revenues from location-based advertising. Since relatively few subscribers need turn-by-turn guidance on a daily basis, complementary features such as social networking, restaurant and event guides improve stickiness.
- AirSage
- ALK Technologies
- amAze GPS
- América Móvil
- AND
- Appello Systems
- AT&T Wireless
- AutoNavi
- Bell Mobility
- Blom
- CloudMade
- deCarta
- Falk
- Fodor’s
- Fullpower Technologies
- Garmin
- Geolife
- INRIX
- Intrinsyc Software
- ITIS Holdings
- Langenscheidt
- LG Electronics
- Mairdumont
- MapmyIndia
- Mappy
- MapQuest
- Mediamobile
- Mobile TeleSystems
- Motorola
- NaviExpert
- NAVIGON
- NAVITIME
- NavNGo
- NAVTEQ
- NDrive
- NII Holdings
- Nokia
- Nokia Ovi Maps
- OpenStreetMap
- Orange Group
- Rand McNally
- Research In Motion
- RoadPilot
- Rogers Wireless
- ROUTE 66
- Samsung Electronics
- SingTel Group
- SmartRoute Systems
- Sony Ericsson
- Sprint Nextel
- Sygic
- Tata Indicom
- Tele Atlas
- TeleCommunication Systems
- Telefónica Group
- Telekom Austria Group
- TeleNav
- TeliaSonera Group
- Telmap
- TELUS
- T-Mobile
- TomTom
- TrafficCast
- Trafficmaster
- UbiEst
- Verizon Wireless
- ViaMichelin
- Vivo Brazil
- Vodafone Group
- Vodafone New Zealand
- Wcities
- Yapp Mobile
- ZENRIN
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