Hungary Telecommunications Report Q4 2010
Business Monitor International, September 2010, Pages: 97
Hungary Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hungary's telecommunications industry.
This quarter’s update to BMI’s Hungary Telecommunications Report contains an analysis of the mobile, fixed line and broadband sectors for the first half of 2010 using figures released by the telecoms regulator, NHH, and the major telecoms service providers. We, however, maintain our forecasts for these markets given that the market trends observed in the first six months of the year are in line with BMI’s expectations.
At the time of writing, Hungary’s largest fixed-line, broadband and mobile services provider, Magyar Telekom/T-Mobile and Vodafone Hungary have released Q210 results for their operations. Both operators reported subscriber net losses in Q210, resulting in a further decline in mobile subscriptions in the country. Although the outlook for the mobile market is a little bleaker than we had previously supposed, we expect positive growth in the market to pick up again in the second half of year as operators complete the process of discounting inactive lines on their networks and Hungary’s economy begins to find its feet again after the recession.
We believe there were 11.158mn mobile subscribers at the end of Q210, a 0.7% fall y-o-y. A renewed focus on migrating customers away from low-value prepaid services to postpaid offerings is cannibalising existing customer bases. With the worst out of the way, and increasing demand for smartphones, we do expect a return to positive growth in 2010. That said, the 4.9% rise in subscriber numbers forecast for 2010 may be short lived as market saturation and cannibalisation of the prepaid sector will weigh on longterm expansion.
Mobile broadband is expected to play an increasingly important role in Hungary’s mobile and broadband markets. According to the regulator, mobile broadband subscriptions exceeded the 1mn mark for the first time in Q210. At the end of June 2010, the total number of mobile broadband subscriptions stood at 1.037mn. However, it is noteworthy that the number of connections with data transmission within the three months to June 2010 stood at 798,000, representing 77% of total subscriptions. In view of the rapid take-up of mobile broadband in Hungary, we have raised our expectations for growth in the 3G field, which also takes in the likely impact of the commercial launch of 4G services base on LTE technology before the end of our forecast period. BMI now expects to see 5.920mn 3G/4G subscribers by the end of 2014.
The rate of decline in fixed-line usage accelerated in Q210, according to data from the regulator. Although cable operators and alternative service providers continue to grow their user bases, incumbents Magyar Telecom and Invitel are seeing user numbers tumble.
They are following the lead of alternative players such as UPC Hungary and Fibernet in offering doubleand triple-play services in order to maintain forward growth momentum, and this means that broadband connections are growing as fast as traditional fixed-line accesses are going out of service. In August 2010, Hungary's president Pal Schmitt signed a law which will restructure the country's telecoms and media regulators, as well as state-owned media companies, according to Telecompaper. Effective immediately, the new legislation will merge telecoms regulator NHH and ORTT, an authority previously responsible for overseeing the broadcasting sector, and thus create the National Media and Telecommunications Authority (NMHH).
The consolidation of the telecoms and media regulators will most likely involve removing a number of overlaps in their functions, and thus bring on savings related to their funding.
Executive Summary
SWOT Analysis
Hungary Mobile Industry SWOT Analysis
Hungary Fixed-Line And Internet SWOT Analysis
Hungary Political SWOT
Hungary Economic SWOT
Hungary Business Environment SWOT
Business Environment Rankings
Central And Eastern European Markets
Hungary
Table: Central And Eastern Europe Business Environment Ratings
Industry Forecast Scenario
Mobile
Table: Telecoms Sector – Mobile – Historical Data & Forecasts
Fixed Line
Table: Telecoms Sector – Fixed Line – Historical Data & Forecasts
Internet
Table: Telecoms Sector – Internet – Historical Data & Forecasts
Market Data Analysis
Mobile
Table: Hungary – Mobile Market Net Additions, 2009-2010 (‘000)
Table: Hungary – Mobile Market, Q210
Title: Pannon And T-Mobile ARPU (EUR)
Subscriber Mix
Table: Hungary – Mobile Market – Prepaid And Postpaid Subscribers, 2008-2010
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Content
Regional Outlook
Table: Total Russian VAS Market, Q309-Q409
Country Outlook
Value-Added Services Timeline
Table: Selected VAS Services
Mobile Operator Data
Hungary: Mobile Market Overview
Table: Pannon GSM
Table: T-Mobile
Table: Vodafone
Fixed Line
Table: Magyar Telekom Consumer Business Unit Voice Customers, Q408-Q110
Internet
Table: Mobile Broadband Coverage, June 2010
Table: Magyar Telekom TV Subscribers
Wireline (Fixed-Line & Broadband) Developments
Table: Wireline Developments, 2008-2010
Regulatory Environment & Industry Developments
Hungary: Regulatory Bodies And Their Responsibilities
Recent Developments
Competitive Landscape
Key Players
Table: Key Players – Hungary Telecoms Sector
Table: Selected Operators – Financial Indicators (US$mn)
Company Monitor
Emerging Europe Vendor Profile: Nokia
Table: Nokia Financial Highlights
Table: Nokia's Position In The Global Handset Market, Unit Sales (mn)
Table: Nokia's Position In the Global Smartphone Market, Unit Sales (mn)
Nokia Siemens Networks Net Sales by Geographic Area
Table: Nokia Siemens Networks Recent Contract Wins in Emerging Europe
Selected Profiles – Operators
Magyar Telekom
Invitel Holdings (Previously HTCC)
T-Mobile Hungary
Telenor Hungary (Pannon GSM)
Vodafone Hungary
Regional Telecommunications Penetration Overview
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Country Snapshot: Hungary Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Risk/Reward Ratings Methodology
Table: Ratings Indicators
Weighting
Table: Weighting Of Indicators
Sources
- Magyar Telekom
- Invitel Holdings
- T-Mobile Hungary
- Telenor Hungary
- Vodafone Hungary
Product Samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
