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Bulgarian Lifestyles 2010
MMD Partners, March 2010, Pages: 194
The seven Bulgarian consumer lifestyle groups, defined in the previous edition of the report, had a tough year of economic crisis to go through. The economy stalled after a decade of constant growth and for the first time in the past several years income of the employed did not change, compared to an average yearly increase of 15% before 2009. Few experienced loss of employment or salary reduction. Prices of consumer goods and services also did not change. From an economical point of view, individuals are in the same situation as a year ago, which objectively is not that bad. Psychologically, however, consumers do not feel that way because their expectations for the future changed. This report reveals how the economic crisis affected the seven lifestyle groups, the subsequent changes in consumption and behavior and examines the differences between the groups.
Use this report to…
- Get an understanding of consumer behaviour and motivation of Bulgarian consumers
- Consumption 2-year trends of various product categories
- Map of Bulgarian consumers – 7 lifestyle groups
- How the crisis affects consumption and motivation
Please note, when buying this report, you also receive the Bulgarian Lifestyle 2009.
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