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United States Tourism Report Q4 2010
Business Monitor International, Sep 2010, Pages: 42
United States Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the United States' tourism industry.
In 2009, the US had 54.9mn arrivals and 23.8mn of those were from overseas. The number of arrivals is forecast to increase to 55.9mn in 2010 and reach 66.3mn by the end of our forecast period in 2014. The majority of arrivals to the US come to the country for leisure purposes, with 12.3mn in 2009. In 2010, a slight drop in leisure arrivals is forecast, to 11.7mn, before rising to 14.1mn by 2014.
Once in the US there are many different attractions for tourists. The National Park System alone comprises 392 areas covering more than 84mn acres. These areas include national parks, monuments battlefields, historical parks, military parks, rivers, trails and the White House. In 2009, according to the National Park Service, 285.6mn recreational visitors went to the national parks. The country has 20 (eight cultural and 12 natural) UNESCO World Heritage sites. Aside from its natural beauty and the cultural sights, the US is home to some of the world’s most famous cities, from New York to Los Angeles. There is plenty to see and do for every type of visitor and the country’s large size and different climates mean that any time of year is a good time to visit.
We expect the Deepwater Horizon oil spill in the Gulf of Mexico to affect arrivals in to the US in the short term. The spill began on April 20 2010 and BP, which owns the project, stopped the leak, through which an estimated 53,000 barrels per day were escaping, by capping the gushing wellhead on July 15. It has been reported that many tourists cancelled their stays along the coasts of Louisiana, Mississippi and Alabama as oil reached the beaches. These states and Florida, where the Panhandle region was affected, are working to promote beaches that have not been affected. President Barack Obama was encouraging Americans to travel to the gulf this summer and the First Family have taken numerous trips to the region to show that there is no need to fear the oil. The US Travel Association estimated that the economic impact could be as great as US$23bn over a three-year period.
The top three source regions for inbound tourism to the US are North America, Latin America and Europe. Although North America and Latin America have swapped back and forth between first and second position in previous years, BMI forecasts that from 2011 North America will be the leading region. Unsurprisingly, the two leading tourism markets for the US are Canada and Mexico, with the UK occupying the third place. In 2010, arrivals from Canada, Mexico and the UK are forecast to total 18.1mn, 13.6mn and 4.3mn respectively.
In 2010, 9.4mn people are forecast to embark from the US onboard a cruise ship, in comparison to 13.3mn globally. The cruise industry is a growing one and BMI forecasts that 11.2mn people will take a cruise from the US in 2014, and 16.3mn will to do so worldwide. Passenger and cruise line expenditure is also on the rise, with US$18.7bn forecast to be spent in 2010, rising to US$26.0bn by 2014. Outbound departures by US residents have been climbing since 2001, when 67.0mn people left the country. In 2010, it is forecast that 73.5mn will depart, rising to 78.8mn by the end of our forecast period. The top three destination regions for American tourists are Latin America, North America and Europe, with 36.6mn, 15.7mn and 12.7mn people forecast to visit those regions respectively in 2010. The top three country destinations are Mexico, Canada and the UK. In 2010, 26.0mn American tourists are forecast to visit Mexico, while 15.7mn and 3.1mn are forecast to visit Canada and the UK respectively.
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