|
|
 |
|
Viewing report
|
|
|
|
UK Cereal Bars Market Report 2010
YouGov SixthSense, Oct 2010, Pages: 44
Today’s lifestyles mean that eating is no longer just based on three meals a day. According to exclusive research commissioned for this report, nine in ten consumers snack between meals. At the same time, they are being bombarded with messages regarding healthy eating and the need to keep their weight within acceptable levels. This study looks at the role of cereal bars in the context of rising healthy eating standards, with market projections and brand analysis.
Cereal bars have benefited from the consumer need for a snack that is both convenient and healthy. This has been particularly the case for parents looking for a ‘healthy’ snack for their children, with children’s products such as Rice Krispie Squares, Frosties bars, Coco Pops bars and Weetos bars continuing to make a major contribution to market growth in 2009.
However, a growing perception that cereal bars may not all be as healthy as originally believed has been behind the development of products that contain premium, natural ingredients and no artificial additives. Some trade sources suggest that although cereal bars were first positioned as breakfast alternatives, only around one in ten consumers now eat them for this reason.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Cereal and Snack Bars in the United States 2010
Healthy Snacking in the United States 2009
Breakfast Cereal in the United States 2009
Innovation In Healthy Snacks: Growth Opportunities In Guilt-Free, Functional And Hi-Energy Products
Nutrition and Energy Bars in the United States 2009
Kids' and Teens' Restaurant Eating Habits in the United States 2009
Innovation in Savory Snack Formats
Diet Trends in the United States 2010
Cookies and Cookie Bars in the United States 2010
Attitudes Toward Fiber and Digestive Health in the United States 2010
|
|
|
|
