Over the last few years the dairy market has had to deal with spiralling raw material prices and healthy eating trends causing consumers to pay more attention to what they eat. At the same time people are willing to allow themselves the occasional treat, particularly if they are eating out less often during the recession.
This report offers a comprehensive insight into consumer behaviour as well as current levels of market value alongside projections for the year ahead.
In 2009, the value of cheese market increased by over 5% on the previous year. Value growth has come from price rises as well as consumers buying cheese more frequently.
Cheese eating habits and attitudes towards the eating of dairy generally are analysed to give manufacturers and retailers the means to anticipate consequential shifts in the market in the near future.
