The UK chilled and frozen dessert market is dominated by a few key players; 80% of respondents claim that their household eats chilled desserts. Although usage is skewed towards light usage of once a month or less, just under half of those eating chilled desserts once a week or more.
Heavy users are most likely to be men aged 16-24 and those in the C2DE social grade. They are more likely than medium or light users to believe that chilled desserts look more homemade than frozen ones. Chilled desserts offer these consumers a convenient way to finish a meal.
