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Indian Diesel Generator Set Market
Frost & Sullivan, Aug 2010, Pages: 70
The diesel generator set market in India is a well organized and highly competitive market. The diesel generator set market in India can be broadly classified as small diesel generators (15-75 kVA), medium diesel generators (75.1 – 375 kVA) and large diesel generators (375.1 – 2000 kVA).The market witnessed steady growth rates in the last decade on account of chronic power shortages and rapid growth across several segments such as industries, infrastructure, telecommunication and information technology (IT) and IT enabled services. The total genset market is now estimated to grow steadily at a CAGR of about 10.1 percent in revenue terms between 2009-2015.
Research Overview
This Frost & Sullivan research service titled Indian Diesel Generator Set Market provides a comprehensive overview of the current market environment for diesel generator sets in India as well as highlights and explains the impact of market developments on future growth. The study offers insights on industry challenges, market drivers, and market restraints and determines their impact on the future market demand for diesel gensets. In this research, Frost & Sullivan's expert analysts thoroughly examine the following market segments: 15 – 75 kVA, 75.1 –375 kVA, 375.1 – 750 kVA, and 750.1 – 2,000 kVA.
Market Overview
Opportunities Unfold as the Indian Diesel Generator Market Bounces Back to a High Growth Trajectory
The Indian diesel generator set market is a well organized and highly competitive space. The market can be broadly divided into three segments namely the small diesel generators (15 – 75 kVA), medium diesel generators (75.1 – 375 kVA), and large diesel generators (375.1 – 2000 kVA). Chronic power shortages and prolific growth in industries, infrastructure, telecommunication, information technology (IT), and IT enabled services triggered market growth. The total genset market is now estimated to grow steadily at a compound annual growth rate (CAGR) of about 10.1 percent in revenue terms between FY2010 and FY2015. High growth in the industrial sector and peak power deficit at about 15 percent is expected to boost diesel generator set sales in India. “With the successful auction of 3G spectrum in May 2010, major telecom firms such as Bharti, Reliance, and Aircel have made huge investment in acquiring frequencies across major urban regions such as Mumbai and Delhi,” notes the analyst of this research service. “New telecom towers are expected to be added to accommodate the needs of 3G service deployment, creating a fresh wave of demand for diesel generator sets in the range of 15 – 30 kVA.” The telecom sector was the key growth driver for the small diesel generator set market in the recent past. The 15 – 75 kVA diesel generator set market witnessed a slight slowdown in the last years on account of saturation in certain telecom circles which necessitated several tower infrastructure firms to place their tower addition plans on hold. However, with the advent of 3G services in 2010, the small diesel generator market is expected revive and project high growth rates.
Although market prospects look upbeat, there are some challenges clouding the landscape. Import of low cost diesel generators and price competition from the unorganized diesel generator suppliers are some of the key restraints that are expected to curtail growth. Low-cost imports from China have impacted the pricing trends of domestic manufacturers, causing erosion of profit margins, especially in the 15 – 75 kVA range. The threat is likely to continue as several new entrants in this market are expected to import diesel generators. With the hike in the global price of crude oil, diesel prices are expected to rise significantly, thereby causing huge losses to end users and necessitate shutdown of diesel based generation. This will negatively impact the demand for new diesel generators in the future.
“The emission norms in India are being continuously updated to match those in the European Union,” says the analyst. “As the new norms are likely to be established in 2013, and major suppliers of the diesel generator sets in India will have to upgrade the design of the engines to conform to the new emission standards.” This will entail substantial investments and several technology transfer agreements with global engine suppliers. Going forward, the degree of competition in 15-75 kVA and 75.1-375 kVA is expected to increase significantly with several new participants, both domestic and international suppliers, venturing into these market segments. For participants in this space, product positioning and service strategies that offer additional value added services will help enhance business prospects.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Output Range:
- 15-75 kVA
- 75.1-375 kVA
- 375.1-750 kVA
- 750.1-2,000 kVA.
By End Use Vertical:
- Telecom
- Large- and small-scale industries
- Hospitality
- Real estate
- Commercial and residential
- Hospitals and healthcare
- Retail and restaurants
- Others
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