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Product Insights: Soft Drinks in Japan
Datamonitor, Oct 2010, Pages: 57
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various market categories.
- Examines new product launches in the Japanese soft drinks market, segmented by key categories
- Contextualizes Japan in the new product launches globally
- Identifies the key players in the market, leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Globally, Japan ranked second in terms of the number of new products launched in the soft drinks market in 2009. Majority of the launches belonged to the (RTD) tea and coffee category.
'Coffee' followed by 'lemon' were the most popular flavors, while 'high vitamins' was the most popular claim, in the new products launched during 2009. Plastic was the most popular packaging material used in the new product launches.
Majority of the products launched in the market were in the low price range of JPY100150, as a number of new product launches were in the convenient/'on the go' packaging size.
- Assess product innovation trends in your market.
- Learn from successful new product launches
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