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Product Insights: Confectionery in India
Datamonitor, Oct 2010, Pages: 62
This report forms a part of the The newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
- Examines new product launches in the Indian confectionery market, segmented by key categories
- Contextualizes India in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Globally, India ranked 17th in terms of the number of new products launched in the confectionery market in 2009.
Sugar confectionery contributed 47% to all new product launches in the Indian confectionery market in 2009, followed by chocolate, which accounted for 29%. During 2009, cereal bars as a category contributed a mere 8% to the overall new product launches in the Indian confectionery market.
In 2009, 'vegetarian' emerged as the most popular claim among all new confectionery products launched in India while plastic was the most popular packaging material. Half of the new products launched in the Indian confectionery market in 2009 were priced below INR20.
- Assess product innovation trends in your market
- Learn from successful new product launches
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