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The Future of Premium, Ethical and Healthy Snacks: The Factors Shaping Innovation and Key Manufacturer Opportunities

Business Insights, Oct 2010, Pages: 116


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This report forecasts the global savoury snacks market to grow at a CAGR of 4.3% during 2009–14 to reach $95bn in 2014. The increasing sophistication of consumer demand will force manufacturer innovation and drive this market growth.

The report examines the growth of the savoury snacks market with forecasts to 2014. New product development is analyzed by region and category and emerging trends are illustrated, thereby enabling manufacturers to identify growth opportunities. Key products launched between June 2006 and May 2010 are also summarized.

Scope of the report

- Predict future growth areas in savoury snacks based on this report's forecasts to 2014 of market value by category and region.

- Improve the targeting and effectiveness of your NPD strategy based on the analysis of over 6,000 products launched between 2006-09.

- Identify key trends that are shaping the savoury snacks market and examine the key market drivers to 2014.

- Understand the key factors driving the growing sophistication of consumer demand.

- Understand how regulation and other market pressures are influencing NPD and learn how manufacturers are adapting product positionings

Highlights of the report

The global savoury snacks market was valued at $77bn in 2009, an increase of 5.3% over 2008. In Europe and the US, the market is being driven by the health conscious and time constrained consumers.

The industry wide trend to reduce fat, sodium and sugar in snacks has led to the development of trans-fat free products, calorie-counted portion packs as well as the addition of nutritious ingredients such as whole grains. Other leading trends covered in this analysis include functional snacks, sports and energy products and natural snacks.

Over the next 10 years, the OECD expects that a net total of 1.2bn people in the Asia-Pacific region will be born into or move into the global middle class. This will represent the largest single expansion in consumer spending power ever recorded.

Key questions answered by this report

- What is the size of the savoury snacks market by region and category up to 2014?

- Which geographic regions and countries will achieve significant growth in savoury snack sales during 2009–14?

- What are the significant growth opportunities within the savoury snacks market?

- What are the key factors driving the growth of global savoury snack markets?

- What are the main trends that will shape the savoury snacks market over the next five years?



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