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CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets
John Wiley and Sons Ltd, Aug 2010, Pages: 200
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge.
To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation:
- Profit
- People
- Planet
Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation.
Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community.
As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.
Reviews:
This is an important book written with the authority and experience of many years of high-level management, at the cutting edge of Corporate Social Responsibility (CSR) in Indonesia and beyond. The case studies are excellent and mix examples from emerging and developed markets with insight and understanding. Above all they show cause for optimism amidst the challenges faced by local companies and MNEs in developing countries.
-- Geoffrey Williams, FRSA, FMIM
CEO, OWW Consulting
CSR Strategies is useful reading for decision makers within the public and private sector organizations. The book offers practical insights for business people as well as academics because the perspectives shared are the work of a seasoned practitioner who has been very successful in implementing the right CSR principles
-- Mas Achmad Daniri
Chairman, National Committee on Governance and
Chairman, Mirror Committee on Social Responsibility, ISO 26000, Indonesia
Impactful and sustainable CSR initiatives can only be obtained if corporations can translate their CSR concepts into corporate habits. CSR Strategies serves as an important, practical reference for corporations desiring to do so.
-- Risa Bhinekawati
Chairperson and Executive Director, Danamon Peduli Foundation
In the 70s, Sri Urip led the way in putting CSR into practice in Indonesia before the term was even used. She is now again leading in establishing a firm theoretical foundation for the relevance of CSR in today's business.
-- Elmar Bouma
Director, Indonesian Netherlands Association
CSR Strategies stands out among the crowd particularly because it was written based on the real-life experiences of the author-former CEO of Unilever Indonesia, who had developed a number of Unilever's brands into undisputable market leaders.
-- Chrysanti Hasibuan-Sedyono
Vice Chair, Board of Management, Indonesian Business Links
Unilever Indonesia's first female CEO demonstrates how perfect understanding of a developing market and tailored production, distribution, and marketing, applied with CSR principles, combine into a money-making exercise with only winners at the end. Employment and wealth created from this exercise will help improve wealth distribution and close the poverty gap. Fact- and case-based experiences condensed in this book are a must-read for those involved in legislative CSR procedures.
-- Rio Praaning Prawira Adiningrat
Managing Partner, PA Group
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