The Mobile Youth Trends India 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction and motivators. Produced with our local Indian research partner and based on 10 years of global mobile youth research methodologies practises across 65 markets.
Who should read this report?:
- Business managers developing a value proposition or marketing plan to create internal change or focus internal resources on youth related projects
- Product managers tasked with driving uptake with young consumers
- Segment managers who want to understand the steps necessary to maximise customer value
- Strategists developing execution roadmap for youth related business units
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