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Mobile Proximity and Location Based Advertising within Reach
Mind Commerce LLC, Oct 2010, Pages: 46
Mobile location advertising has been discussed and executed for more than a decade - since the heady days of the ecommerce boom. Companies engaged in the discourse then included: E*Trade, Gap, Exxon, NTT DoCoMo, Dentsu, Active Sky, SmartRotuaari, and many more. Japan, Korea, Finland, and Belgium took the lead in commercial deployment, while United States advanced in incremental pilot testing. The distinction between proximity services and location services reside in the applied use. The services encompass a wide variety of retail industries including fashion, travel, banking, food and beverage, and services such as cobblers, dry cleaners, and auto.
This report presents location and proximity services that are successful and the companies behind the solutions.
In the report we target Tier 1 providers:
- Mobile Ad Exchanges and Networks
- Mobile Platform Developers
- Mobile Content Providers
- Mobile Ad Campaigns and Creators
Methodology
Companies are presented so that the audience may gain insight into the operational and financial levers of management. Activities that catapulted each company forward are highlighted in context of their business model.
Seasoned thought-leaders from within the executive teams of each company provide their expertise to detail a vivid picture of what it takes to succeed today and what technologies will provide unique value to the industry in 2012.
Audience:
- Mobile network service providers and wireless carriers
- Location determination and presence detection vendors
- Mobile marketing and advertising companies, brands, and media companies
- Value-added service application developers including location-based and location-enabled
- Cellular positioning (A-GPS and U-TDOA), RFID, and Bluetooth product and service suppliers
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