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Latin America Mobile Services Markets Outlook I
Frost & Sullivan, Oct 2010, Pages: 178
This Frost & Sullivan research service titled Latin America Mobile Services Markets Outlook I provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by participants. The study includes per country market size estimations and forecasts, both in terms of lines and revenues, as well as market share figures.
Market Overview
Mobile Market Saturation in Latin America Fosters the Emergence of Alternative Sources of Revenue
The Latin American mobile services markets are approaching saturation in terms of the number of lines, with certain countries almost reaching 100 percent in mobile penetration. Mobile operators are going the extra mile to roll out new services to expand the customer base opening a new stage in mobile market competition. The proliferation of smartphones, netbooks, and notebooks with attractive prices has helped buoy prospects for the markets. Argentina and Chile are the most developed countries in terms of adoption of mobile services and innovation. “All markets in Latin America already provide 3G services and operators are focusing investments in network expansion and bandwidth capability,” notes the analyst of this research service. “Value-added services such as mobile internet connectivity and the development of advanced content and applications will stoke competition in Latin America.”
Although the prospects for the market look bright, there are some issues clouding the landscape. During 2009, the economies of all Latin American countries were impacted by the economic downturn, and growth expectations were reduced in those countries. The telecommunications sector also felt its repercussions; however, it is expected to resume its upward growth trajectory in 2010. Apart from this, the high price for mobile services, market concentration in certain countries and lack of network coverage in distant areas remain barriers for the development of the mobile markets in Latin America. Moreover, Latin America has many regulatory concerns that limit the development of its mobile services markets. Lack of policies to stimulate and regulate competition, such as number portability, mobile virtual network operator (MVNO) regulation, and competition rules to minimize market concentration in certain countries, is the major hurdle. Delays on the part of governments of Latin American countries in undertaking important measures and political instability in some countries have retarded development of the telecommunications sector.
There is a pressing need in Latin America for a more coordinated solution for regulatory issues; otherwise differences among countries can delay investments of new entrants and restrain the potential growth of the whole region. Mobile 3G development will depend largely on efforts by local regulators to provide new spectrum bands for enabling services at the expected quality. To ensure business progression, participants in this space must stay attuned to the nuances of the markets and understand the needs of customers. Developing innovative and converged services will take the Latin American mobile services markets to the next level.
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