|
|
 |
|
Viewing report
|
|
|
|
Cosmetics & Toiletries in China 2010: A Market Analysis
Access Asia Ltd, Oct 2010, Pages: 167
This report reviews characteristics, trends and developments over the 2003 to 2009 period in the cosmetics and toiletries market and industry of the People's Republic of China, and gives forecasts of market performance to 2014. The emphasis is on the retail market, and there is also a considerable amount of information on the major industry players. The report covers the market for all cosmetics and toiletries products, including products as follows:
- Baby Care
Including cotton/wool wipes, baby toiletries and baby skin care products.
- Bath & Shower
Including toilet soaps, talcum powders, bath additives and Shower Products.
- Deodorants
Including solid deodorants and body sprays.
- Hair Care
Including shampoo, styling agents, perming kits, conditioners, colourants and hair spray.
- Make-up and Colour Cosmetics
Including facial make-up, eye make-up, lip products and nail products.
- Men's Toiletries
Including men's fragrances, shaving products and skincare.
- Oral Hygiene
Including toothpaste, mouthwashes and dental rinses, denture accessories, mouth fresheners and dental gum.
- Perfumes & Fragrances
Including premium and mass-market products.
- Skin Care
Including facial moisturisers, general purpose/body care, cleansers, hand care and face masks.
- Sun Care
Including sun tan products, after-sun products and self-tanning products.
KEY REPORT FEATURES
- Total and sectoral retail sales of cosmetics & toiletries to 2009.
- Market shares of leading C&T manufactures for the total market and by sector to 2009.
- Prices on selected C&T products 2010.
- Forecast sectoral and total sales of C&T to 2014.
- Imports and exports of C&T product categories to 2009.
- Current issues, including key market determinants such as relevant legislation, advertising trends, C&T consumption and purchasing trends, private label and cosmaceuticals, etc.
- Profiles of 22 of the leading C&T manufacturers in China, with financial and network data to 2009.
- Key demographic data, including detailed age group and by habitation and province.
The total cosmetics and toiletries market in China reached a total value of RMB133.24bn (US$19.51bn) in 2009. This value was 11.4% up on the previous year, indicating continuing strong market growth, despite a slowdown in the economy since 2008, and a full 157.73% up on 2003, and annual growth averaging 14.48%.
Cosmetics and toiletries have declined slightly in significance to 3.37% of total value non-food retail sales by 2009, down from 3.54% in 2003, and a high of 3.93% in 2006. Cosmetics and toiletries continue to increase steadily in value, but other sectors of the non-food economy are now making much stronger growth. This despite a rise up the value-added ladder in urban sales, although the lower-price end mass market cosmetics and toiletries products achieved much more considerable reach across more of China in recent years.
The overall cosmetics and toiletries market is expected to continue to see strong growth over the next few years fuelled by continued strong growth in the consumer market in China. Anticipated annual growth will slow down year-on-year, but remains good. The total value of the market could reach as much as RMB206bn by 2014, up on a forecast RMB146bn in 2010.
However, this estimate for market value in 2010 does not include online C2C and B2C sales, an area of weak coverage due to it largely being conducted as grey (non-taxed) income by private individuals acting as sole-trader companies. This grey online market is estimated to be worth about RMB19bn in 2010, ON TOP of the total retail market estimate of RMB146bn.
The main urban centres are increasingly congested in terms of market penetration, so emphasis is shifting to the mass markets opening up in tier-2 and -3 cities, which is forcing the industry to work out ways to reach these regional markets logistically, and to adapt product to suit regional variation in taste and income differences.
Most foreign companies are succeeding in the market by adapting their brands so that they seem local to consumers, and begin to act like local domestic manufacturers in their business plans in China, rather than as foreign companies in China. This requires a lot more ground knowledge and use of local talent then was the case before.
Foreign companies are increasingly looking to strong domestic brands as potential acquisition targets, especially in developing new ranges of products best suited to emerging regional markets.
Retailers are increasingly coming to control the means of distribution in the market, and as such, any new developments in the private label by significant chains is going to have a sizeable impact on the future direction of the cosmetics and toiletries market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Personal Care Products - Global Outlook
Cosmetics & Toiletries in China 2008: A Market Analysis
Global Cosmetics and Toiletries Market
Cosmetics and Toiletries in China: Market Analysis 2005
Cosmetics and Toiletries - Latvia
Cosmetics and Toiletries - Serbia
Cosmetics and Toiletries - Uruguay
Cosmetics and Toiletries - Lithuania
Cosmetics and Toiletries - Macedonia
Cosmetics and Toiletries - Pakistan
|
|
|
|
