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The Networked Nonprofit: Connecting with Social Media to Drive Change
John Wiley and Sons Ltd, July 2010, Pages: 224
The array of social media can be very complex looking from the outside -- a beeping, flashing, chattering din. But upon closer inspection, social media and social networks respond to the same needs that drive human beings; the need to connect with one another in meaningful ways through conversation. Social change happens through conversations, and the job of nonprofits is to organize themselves in such ways as to catalyze and manage those conversations and networks.
Network management includes, but isnt limited to, such important tenets as providing multiple access points for supporters to get into and out of organization, participating in conversations about your cause rather than presenting strategic plans and organizational charts, sharing rather than grabbing credit, and leveraging social capital rather than owning and operating all of the heavy organization machinery yourself. Organizations work from the inside out; networks work from the outside in.
The Networked Nonprofit makes sense of the existing mishmash of data, blogs and books about social media in a connected world and social change and applies this knowldege specifically to social change organizations. It offers a set of guiding principles to help leaders navigate the transition from top-down organizations to a networked approach. Each chapter provides specific strategies for implementation and 'secrets to success' according to activists who have learned how to use new social media effectively themselves.
Reviews:
The Networked Nonprofit Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
'The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities.'
—Diana Aviv, president and CEO, Independent Sector
'The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens.'
—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations
'The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily.''
—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation
'A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks.'
—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
'This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission.'
—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
'Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world.'
—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.
'URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing.'
—Seth Godin
'Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change'
—About.com
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