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Canada Food and Drink Report Q4 2010
Business Monitor International, Oct 2010, Pages: 61
Business Monitor International's Canada Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Canada's food and drink industry.
The Canadian consumer sector offered steady growth in the years leading up to the global financial crisis and has also proved to be more resilient than that of many developed markets in the years following the economic meltdown of 2008. The country is expected to continue outperforming many of its developed market peers in the four years to 2014, which bodes well for its food and drink sector. However, given the country's export-reliant economy and our projections for a secondary slowdown in the world's major importers, China and the US, there are also risks to the downside for this view.
Headline Industry Data
- 2011 per capita food consumption = +1.5%; forecast to 2014 = +5.7%
- 2011 alcoholic drink sales = +4.6%; forecast to 2014 = +14%
- 2011 soft drink sales = +2.4% ; forecast to 2014 = +14%
- 2011 mass grocery retail sales = +7%; forecast to 2014 = +21%
Key Macroeconomic Data
- 2010 Real GDP growth = +3.1%, 2011 Real GDP growth + 2.4% (2009, -2.5%)
- 2010 Consumer Price Index = +1.2% chg y-o-y (period average) (2009, +0.3%)
- 2010 Unemployment Rate = 7.9% (period average) (2009, 8.3%)
Key Company Trends And Developments
Private label drink diversification – In summer 2010, Canadian private label soft drink specialist Cott announced plans to acquire leading private label juice manufacturer Cliffstar for US$500mn. The move underlines Cott's strategy of refocusing on private labels, following a disappointing foray into branded drinks, and positions the firm to benefit from changing consumption patterns. With the Cliffstar acquisition, Cott's portfolio looks more well-rounded and the company is in a stronger position to develop new products that cater to the changing market.
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