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Bath and Shower in Venezuela
Euromonitor International, June 2011, Pages: 26
The most recent innovation in bath and shower is the introduction of intimate washes, which have been very well accepted by Venezuelan women. Sanofis-Aventis’Lactacyd and Johnson & Johnson’s Carefree Natural Fresh were followed by Saforell and Xteril, marketed by Medifarm and Bersachem Andina respectively. Lactacyd was the pioneer in the creation of this new segment. It has been initially promoted to doctors since 2007 but later developed massive marketing campaigns to access final consumers.
The Bath and Shower in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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