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Cat Food In Japan
Euromonitor International, Nov 2011, Pages: 29
Cat food is expected to register a 3% decline in current value sales in 2011 to reach ¥149 billion. This contraction is mainly due to the shrinking cat population, which is set to fall to nine million in 2011. More cats are also reaching the senior age group, which resulted in lower food consumption per animal, thereby contributing to sales decline. The number of households owning a cat is also predicted to decline slightly to reach around five million in 2011.
The Cat Food in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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